por Library of Alexandria hace 4 años
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The last step, in the logic of value creation
Truly the “bottom line”
That can be inferred by review of steps 6-8
CORE expenses
YouTubers/social media influencers’ ability to build million-dollar businesses (on YouTube or Facebook etc.)
Social apps/gaming socialization
ECOSYSTEM of partners and stakeholders that can be leveraged upon
Managing servers (e.g. Amazon/Google)
Marketing & sales, R&D
Typically a functional activity
EXCEL in the key activities
Factories, intellectual properties, server farms/data centers (Google and the “Internet giants”) etc.
Crucial for success
To leverage on
ESSENTIAL resources to leverage on
Through which pricing mechanisms (e.g. auction or selling etc.)
Subscription mechanisms
What are they really willing to pay for?
REVENUE MODEL
Get/keep/grow customers (Steve Blank)
Machine-based or systems-based (automated)
People-based (customized)
High-touch vs Low-touch (e.g. John Naisbitt)
PERSONALIZATION
B2C, B2B, C2C etc.
Direct vs. indirect channels
Physical vs. digital channel
Tailored to each customer segment
REACHED
Different customers, require different value
Set of product and services to get the job done
OFFERING
Content-based businesses
Readers vs advertisers of newspapers
Which customers?
TARGETING
