Our Purpose

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That's a Purpose worth living for.

"If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." - Nelson Mandela

Speak in solutions, not arguments.

While we show them how to master it.

So let the talkers try to convince people to change their minds.

The best ideas produce the best solutions.

The best arguers win arguments.

The best ideas don't win arguments.

*Use the arrow keys to start.

"The Curse of Knowledge."

When you devote your life to learning a subject, you don't remember what it's like not to know it.

I wanted to find out.

Luckily, there's another mindset in search of the truth.

We must be there for them.

Continually improve in a never-ending quest to end unnecessary suffering through the application of scientific information.

Don't let facts die in books, podcasts, videos, and blog posts that only speak to the head.

And track their progress until the problem is solved.

Easy-to-use applications.

Break them down into clear directions.

How do we help people find the science-based solutions to their immediate problems?

Some scientists have turned to entertainment.

But is entertainment the best way to communicate the value of scientific truth and "Save the World?"

This gap is the cause of unnecessary human suffering.

It's time to put an end to it.

So how do we bridge the gap?

It's between...

All the problems we face.

The proven solutions to our problems.

So the gap isn't just between...

Why

Tragically, these solutions rarely reach the people who need them due to...

Then experimenting until we find the fact-based solutions.

Science is our greatest method for understanding those problems.

In today's world, we have a lot of them...

Entrepreneurship is really about solving problems.

Public understanding

Science

The greatest fact-checking app in the world won't change the passive mindset.

What this means

There is a big reason for hope.

They are actively seeking the best information they can find.

They have admitted to themselves that they don't know the answers.

There are millions of people with problems that science has already solved.

Every moment spent on passive mindset activities is a waste.

Why spend any time trying to reach them when there are people suffering and in desperate need of the truth?

The last thing someone wants to hear at the end of a long day is, "you're wrong."

1. Passive Looking for entertainment.

Surfing the net, watching TV, and consuming media from a variety of sources.

Professional Media (NY Times, CNN, etc.)

Media sensationalism has done little to help our understanding of scientific facts...

Which would you rather hear?

"Or prevent cancer?"

"Will coffee give you cancer?"

They're looking to unwind, not challenge their political views or open their minds.

People typically tune into professional media after work.

Social Media (Facebook, Twitter, etc.)

“Intuitions come first, strategic reasoning second.” ― Jonathan Haidt

When people browse social media, their irrational, emotional brain is usually in control.

Amateur Media (Blogs, podcasts, etc.)

"Trustworthiness" depends on the creator and the consumer.

Answers were all over the map about the trustworthiness of amateur content.

2. Active Looking for a solution.

People are facing a difficult or unknown problem and are in need of a solution.

Do nothing.

So their problems simply pile up — making them feel more and more helpless.

But they don't know where to look for them.

These people genuinely want to find a solution to their problem...

Ask a friend.

In others, they'll give you the one they think you want to hear.

In some cases, friends will rely on intuition to give the best answer they can.

They're rarely experts on our unfamiliar problems.

We usually trust our friends more than any other source.

Google it.

Believe it if it matches their intuitions or "sounds good."

Choose the one that sounds "official" or familiar to them.

Usually check only one source for information.

So I followed our learning process.

3. Teach.

From my research, I discovered two distinct mindsets for separating fact from fiction.

2. Understand.

How do they know if they succeeded or failed?

Why do they succeed or fail in finding it?

When do they seek out the truth?

Is that different from earlier in their lives? Why?

How do they view scientists today?

How do they view the truth today?

1. Listen.

Listen to their process for separating fact from fiction.

Listen to their relationship with facts over the years.

Listen to people in Florida from all ends of the political, economic, and generational spectrum.

To bridge the gap between science and public understanding.

That's what I set out to do 3 years ago.