SEMIOTICIANS

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SEMIOTICIANS

Type in the subject of your essay.

FERDINAND DE SAUSSURE

In the conclusion section, you should have a brief summary of your main arguments.

Symbol is an Object that represents, stands for or suggest an idea or visual images.

Sign is a symbol which is understood to refer to something other than itself.

Signified

The concept or meaning that the sign refers to.

Example: blue colour is often associated with sadness or the sea..

Signifier

The image or sound that gives a meaning.

Example: blue colour.

He called semiology, the concept of the bilateral sign which consists of 'the signifier' and 'the signified'.

Ferdinand de Saussure, describes the sign and its arbitrary relation to reality.

He was a Swiss linguistic who created the therm "semiotics".