Strategic distribution plan

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ASYMMETRY AND AIMING MEASURES

por Fernando Medina

THE WEEKND

por LUIS MARIO GARCIA BUELVAS

MANAGEMENT GAME

por Mayra Ramos

Emprendimiento y Gestion

por César Miguel Flores Zambrano

Strategic distribution plan

Determining factors: Used to select the distribution channel

Business

Seeks to meet the needs of its customers

intermediaries

Distributors and retailers

Product

Tangible or intangible with different characteristics to be more attractive to the consumer

Market

Agents with needs to satisfy

Tool to organize interrelated factors in the marketing process

channel route

Consumer

Final goal of the distribution channel

Consumidor

intermediary

who mediates between the producer and the consumer

Distribution

Route used to reach the final consumer

Producer

Manufacturers of goods or services, starting point of the distribution channel

Distribution channels: Route that the product or service crosses to reach the final consumer

indirect

Functions

risk acceptance

Dealers recognize the danger of practicing marketing roles

Financing

Capital must be sought with which to finance the commercialization processes

Adaptation

Carrying out activities such as manufacturing, classification, assembly and packaging, it must satisfy the needs of the consumer.

Negotiation

Bilateral agreement on the cost for the transfer of property

Promotion

Make the product known through convincing arguments

Physical distribution

Establish transportation services and cargo storage mechanisms.

Contact

Contact potential buyers to sell the product

research

Gathering information for the strategic plan and carrying out the change

Requires several mediators to complete the entire process

direct

more direct connection between manufacturers to producers and final consumers