Strategic Planning

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Scope Management

por Paul Lamb

Yuan dynasty (invasion of Japan)

por Luis Pliego

Coca-Cola's marketing strategy

por Geovanna Palacios

Describing Learners

por Angel Salazar Pombo

Strategic Approach to Embedded Services

Outline of Sections

Wrap-up/key takeaways

Group discussion

Topic-related exercises

Overiew of Topics

Overview of Course

What is your route?

Where are you on the map?

Why undertake the journey?

Introductions to concepts and our road trip metaphor

About Embedded Services

Why programs fail

Basic elements of an embedded program

About the embedded information models

Importance of a Strategic Plan

Strategies & Tactics: What is our route? How do we get there?

Analysis: How will we know when we get there?

Goals: Where are we going? What are we trying to accomplish?

Environmental context: Where are we now?

Purpose: Why undertake the journey?