The Culture of Botswana

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The Culture of Botswana

Hofstede Dimensions

Masculinity and Femininity (MAS)- 41 - distribution of roles between men and woman as well as how the values differ. A masculine society is characterized by aggression, whereas a feminine society is more caring. - MAS of Botswana is low, meaning that the society is more "feminine" and values caring for others and the quality of life, rather than competition. Batswana value developing long-lasting relationships with others and also desire to be polite and respectful. - in "feminine" societies, there is increased overlap in the roles of men and women, which is evident in Botswana through its workplace. Labour is not divided by gender roles and there is a significant number of women in the workplace.

Uncertainty Avoidance (UAI)- 52 - it refers to a country or society's ability to tolerate uncertainty and unstructured situations. - Relatively high, meaning that they prefer to avoid uncertainty. Hence, they have implemented strict laws and rules to maintain order. This is reflective of the polite, non-confrontational and reserved nature of Batswana. Their society reflects their desire to keep the peace and avoid conflict/complications.

Power Distance (PDI)- 60 - the existence and acceptance of inequality between those with and without power - Botswana having a high PDI indicates that Batswana tend to accept inequalities in power and hierarchy and as a result, accept their "place" or status in society. Inequality in society can be seen through the income inequality between men and women being one of the highest in the world, showing how men have more power in society than women. Also, centralization is common and those of lower status expect to be told what to do.

Communication

Languages - Though English is the official language in Botswana, Setswana is spoken by majority of the population (77.3%, according to the World Factbook) - In terms of the world of business, English is the official language. While Setswana is also spoken, it is less common.

Non-Verbal - Don't point with the index finger, as this is seen as disrespectful\ - Do not maintain constant eye contact, but do not be reluctant to make eye contact as this is a sign of dishonesty

Verbal - Reserved and polite - Respect is very important - Avoid confrontation - Colleagues and supervisors addressed as Mr or Ms followed by their last name - Make small talk before discussing business matters (i.e. weather, family) - Ask questions and share information about yourself as Batswana like to develop relationships with people. - Batswana like to make jokes

Spatial and Time Perception

Time - Polychronic time, which describes the action of multitasking or multiple events occurring at the same time, is valued in African culture - Polychronic cultures, like that of Botswana, view time as being flexible. In their eyes, as life is not predictable, relationships with people are more important than following a schedule.

Spatial Though they don't mind speaking with someone up close, they tend to keep an arm's length of distance and the distance is even greater when conversing with strangers.

Business Etiquette

Meetings - Meeting times and deadlines are flexible - Punctuality is not important

Greeting - Shake hands with men and women - Address senior men as Rra (Sir) and senior women as Mma (Madam)

Gifts Gifts are acceptable, but gifts of money should be avoided at all times.

Dress - Western and more casual dressing style for the general population (i.e. jeans, t-shirts etc.) - Conservative and formal dressing style for business people (i.e. collared dress shirts)