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Customer Journey Map Template

Customer Journey Map Template

The customer journey map represents all the steps a customer needs to take from the lead to the advocate of your brand. The ideal flow is for all the customers to go through all the steps (touchpoints). Fill it out with the specific stages your business has to make the necessary improvements to convert as many leads into advocates of your brand.

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Customer Journey Map Template

Customer journey map template

The customer journey map is an incredibly powerful tool for any business.

It represents a visual representation of each step a client makes from the first interaction with your brand to the highest level any client can become: an ambassador.

Why is it so important? Because you want as many people who hear about your brand to become clients and then recommend your products. Using this template, you identify the exact steps, and it will be easier for you to design the marketing strategy to convert as many leads into ambassadors.

Touchpoint

The touchpoint represents each customer's step throughout its journey to the final goal (Advocacy).

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ADVOCACY

This is the stage where you want all your customers to achieve. They will promote the product as being satisfied.

RETENTION

The journey doesn't end with the purchase. At this stage, you can consider follow-up, support service, etc.

PURCHASE

This is the moment when the lead becomes the client, and the purchase is made. Here focus on the purchase cycle and break it down to identify the touchpoints.

CONSIDERATION

This is the point where the lead starts to consider purchasing from your brand. Here you can consider the following small steps: reading reviews, checking the price, comparing it with other competitors, etc.

AWARENESS

The first stage represents the first interaction a customer has with your business. Think about how these leads got in contact with your brand.

Customer journey map

The customer journey map is a visual storyline containing the stages a customer has, from the first interaction with your brand to the moment when it becomes a loyal customer or even an ambassador.

Follow each stage and add the corresponding touchpoints.

¿Por qué utilizar una plantilla de mapa mental Mindomo?

Los mapas mentales ayudan a realizar lluvias de ideas, establecer relaciones entre conceptos, organizar y generar ideas.

Sin embargo, las plantillas de mapas mentales ofrecen una forma más fácil de empezar, ya que son estructuras que contienen información sobre un tema específico con instrucciones orientativas. En esencia, las plantillas de mapas mentales garantizan la estructura que combina todos los elementos de un tema específico y sirven como punto de partida para su mapa mental personal. Son un recurso que proporciona una solución práctica para crear un mapa mental sobre un tema concreto, ya sea para los negocios o para la educación.

Mindomo le ofrece plantillas de mapas mentales inteligentes que le permiten funcionar y pensar sin esfuerzo.

Una plantilla tiene varias funcionalidades:

Topics descriptivos

Topics con texto de fondo

Rama por defecto

Eliminar los datos de la plantilla

Puede elegir entre una variedad de plantillas de mapas mentales de las cuentas empresariales o educativas de Mindomo, o puede crear sus propias plantillas de mapas mentales desde cero. Cualquier mapa mental puede transformarse en un mapa de plantilla de mapa mental añadiendo más notas orientativas a uno de sus topics.