Data Scientist & S.V.C Innovation by Integration

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CHAPTER 4: THE BEHAVIOR OF INTEREST RATE

luonut ANIS AZIZAN

Data Scientist & S.V.C Innovation by Integration

Create demand : Marketing VS Sales Real and Fake demand

3rd Tier : Create Fake demand

Future trading platform : Block Chain

Transfer miles to cash

Secondary Market

Collect transfer Fee

Future Product (Obligation)

Bid offer

Buy the ticket left by coin

Use Orchid coin

1 Mile= 1 baht

2nd Tier : Create Real demand

Escrow Strategy Platform

Booking.com Airbnb.com Agoda.com Traveloga.com

Supply Side

Agoda.com

Package

S.V.C Single View Customer

1st Tier : Move Y to C

Move Y to C (Demand but non afforded)

Create options product : (S.V.C) by one click.

(Short Call options :underlying asset are C seat)

Sell premium to everyone :

How to exercise :

1: Window or aisle Seat : System access must be activated the prier seats.

2: Chance to move to preferred seat or c class up to the random.

3: Miles add up to your account .

4: Tripe miles cost if the options can not be exercise.

5: Mobile check-in only.

Company Gain

RASK >4,000-6,000 millions

CASK >Cost check-in man-day saving 100 millions

1 Year target : THAI no more check-in line, and load only.



Identify death stock

Walk forward monitoring

Ues EDW

Back test

Cross tab :

Week

Month

3 Years

Destination

Flg

Strategy: Use the Forward financial market as a master + Long tail Strategy

Future : Obligation

Options : Rights

Business Environment

Company Price Policy Price Discrimination ( Price Bucket)

Product Characteristic Perishable (Time Decay)

Market Characteristic Oligopoly (Kinked demand curve)

Objective

DD assigned to the task force.

MR>MC

Diversify Revenue Portfolio

Death Stock Management

Crew Journey and The New Era of SOB.

New Sales on board

Crew Journey

ICEM (in-flight customer experience management)

In-flight Habit

Equipment desingn

Cost Efficiency

F&B Management

Route design

BYOD

Crew Kitt

Connect with Sales force

CRM Analytics

S.V.C

The new asset class

Sustainable and steaming income

22 millions record/ year

2,000/Head Revenue = 4,000- 12,000 millions/year

5 Year > 60 millions record/year

etc.

Luxury brand

Private fund

Sales House with developer

How to collect it?

Checked Luggage 20to30

Apply one click by QR code

What?

https://medium.com/@thanachart.rit/building-customer-single-view-customer-360-3539c971092c

Company situation Now!

Core revenue portfolio from Ticket only

D/E

MC>MR

Load Factor

Valuation missing 1%=2,000 M

80%

ASK

ADD A/C

Rotation Hour