jonka Mayane Rodrigues 6 vuotta sitten
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Marketing and Sales
The question that investors will ask is 'How will you turn your forecasts into reality?' Having identified your product or service, and the demand for it in the market, how will you reach that market?
As this is part of a business plan, it is not a fully developed marketing plan. You may need to develop this part of your plan in more detail for use as a marketing plan.
Add a campaign
What campaigns are you planning to publicise your product or service? Examples include:
Estróbilos são compostos espiga
Nervação pinada reticulada
Folhas opostas largas
Add a route to market
List the ways that you can reach your market segments. Examples include:
Duas folhas permanentes
Dióicas estróbilos terminais
Describe your market research
What market research have you done to identify the best routes to market for your particular segment?
Folhasreduzidas
Caule fotossitetizantes
Operations
How will the operations of your organisation need to change, to support this plan?
In addition to understanding the opportunity and its potential, investors will need to know that you will also have the capabilities to deliver it, sustain it and scale it up.
Add a facility
How will your facilities need to change to implement your plan? Will you need new premises or changes to existing premises?
Implementation
If you win the investment or support that you need, where will you start?
Add a milestone
What are the key points in the implementation of your plan? How will you know that you are making real progress? Think about:
2-8 óvulos
About your market
Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments, and are focused on creating value for customers.
Add a competitor
Add an organisation that can compete with you, either now or in the future. Think about all alternatives that the customer may have, including doing nothing, or addressing their problem in a completely different way.
Sementes com arilo carnoso e colorido
Describe the competing product or service
Add a target customer group or segment
Who are your customers? Add a target customer segment. Groupings might include:
Note that the same people may belong to more than one group, so may be reachable in several ways.
Escamas ovulíferas
Modificadas carnosas
Add a customer characteristic
What are the characteristic of the customers in this segment? How do you identify your potential customers?
Dióica
Size
Estimate the size of this segment
What is the estimated size and value of this segment?
What proportion of the segment is potential customers for you, taking into account competitors, market maturity and demand?
Describe your market position
What market position are you aiming at? Think about:
Monóicas/dióicas
Describe your industry
Add some key points about the industry you are working in.
