Marketing Structure_MM

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OTD - Chapter 8 Org. Design; strategy in a changing global environment

luonut Sander van der Kolk

IM/KM Plan

luonut Lori Saulibio

Green marketing

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Technology Tools

luonut Adrian Neibauer

Marketing Communications Responsibility Structure

Main topic

Project Management

Project reporting

Project estimating & budgeting

Project Trafficing

Project schedules

Project Planning

landing pages

Core Web

CMS

Video

Video Production

E-mail

Social Platforms

YouTube

Instagram

Facebook

Linked In

Analytics

E-Mails

Sections

Business Units

Assn

List Management

Content Managment

Social Media

Scripts

Posts

Stories

Web Content

Business Unit Sites

Core Site

Promotional Copy

Direct Mail

Brochures

Public Relations

Press Events

Speeches

Interviews

Testmonials

News Releases

Brand/Design

Creative Design

Newsletters

Email

Social

Advertising

Brand Guidelines

Partner/Sections

Digital

Web

Print

Marketing Strategy

Market Research

Voice of the Customer

Presentations

Marketing Budget mgmt.

Business Unit & mkgt. strategic plans

Assn. Umbrella Brand strategies