Merchandising techniques to attract customers to the store and offer them unique and enthusiastic shopping experience.

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Energy House

luonut kortne fitch

The Merchandising

luonut Sergio Perez

MI

luonut cperez017@ikasle.ehu.eus c

Merchandising

luonut Daniela Pernett

Merchandising techniques to attract customers to the store and offer them unique and enthusiastic shopping experience.

Visual merchandising as the art and science of displaying and presenting product on the sales floor and in the windows with the purpose to increase store traffic and sales volume.

CONSUMER IMPORTANCE

The goal and challenge of visual merchandising in food retailing is not only to attract customers into the store,

Visit as many departments of the store as possible, stay as long as possible, buy as many as possible, leave satisfied and come again.

Quality of shopping experience, low prices and trust and loyalty to the retailer

EXTERIOR

Exterior should be designed in a way that reflects interior and ambiance of the store, luring potential customer to enter the store.

Outdoor

Window display

Window display should be simple but informative and in accordance with the store offering.

Entry

Entry should be designed in a way it provides sufficient space for hassle free movement.

Landscaping

Landscaping especially comes to fore when considering high-end stores and shopping malls

Parking and garage,

Parking lots should be wide enough and placed near entry as possible. Socially responsible retailers will provide special parking spaces for handicapped and families with small children

INTERIOR

Interior presentation is crucial in the first thirty seconds of the customer’s visit to the store since it decides whether the customer will stay to browse and possible buy or will he leave the store.

The direction of movement of customers through the store

Given that majority of customer tend to move clockwise

Fast moving consume

the store in order to make consumers walk through the entire store and possibly buy more merchandise than planned.

Sensory stimuli to create an appealing feel of a store

It is why bakery products, flowers and fresh fruit and vegetables are often placed at the very entrance of the store

The position

Novelty in the merchandise positioning are so called kid’s shelves that hold toys and candies and are placed in the lower half in the kid’s eye level

Middle shelves in the eye level are reserved for top selling and top brand products

Top shelves are reserved for luxury and pricey products as to minimise the possibility of damage.

Food stores are in special need of visual merchandising because they rely heavily on self-service and generally offer merchandise that can be easily bought in competing stores