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RoadworksPRO (see definition & purpose note)

DEFINITION:
a Registration environment for roadworks.org users (who are more likely to be or become monetisable prospects)


The drivers to do this are:
o  Identify professional behaviour & users
o  Simplify & de-clutter open view of roadworks.org
o  Put certain datasets behind a firewall
o  Enable customers to self manage their rights,privileges & subscription relationship & access support
o  Leverage all the above to create leads, & revenue through upsell opportunities and better product development

Market research

Subscribers - what can we ask them?

roadworks.org usage - what can we ask open users?

Comms

Triggering messaging, reminders & then restrictions by times used

Timeline with other related messaging eg price increases etc

how to communicate positively

Apps

Roadspace mangement/e permitting

Buried assets

Analytics

Data services - self help

EToN

TM

Signage extension

CM

Branding

RoadworksPRO is a Rights & permissions layer - not a brand?

Existing Product family

Data services

Eton Noticing

CM App

TM App

Signage App extension

Roadworks Portal Lite

Roadworks Portal Premium

roadworks.org is platform

Technology dependencies

Phase 2

e licencing

EToN notice development

e commerce /PAYG

Phase 1

Allow flexible # free accesses with messaging

PAYG in future - e commerce bridges to Hansa/SF?

Rights & Permissions - again Phase 1 might be simple and have no links to Hansa/SF - but where does data go for analysis?

Rights & Permissions - Links to apprppriate data layers and functionalities: Phase 1 simple -

Timeline for above drives everything else

Registration be one-off form and/or layered approach where you skim off more information at different times a la Starbucks

Issue of user authentication, automated means of distinguishing official IP addresses etc

Usage metrics

# roadworks publshed last 12 months : 2.6m (flattening as we rech 100% coverage)

elgin.org.uk visitors June 2015: 2,200

Detailed data usage analysis - go to https://www.google.com/analytics/web/?hl=en#report/content-event-events/a41178732w87322222p90636294/%3Fexplorer-table.plotKeys%3D%5B%5D%26_r.drilldown%3Danalytics.eventCategory%3ALayers/

Enquiries or look ups on roadworks,.org last 12 months - 10million plus (doubled within a year)

roadworks.org: 48% come direct; 27% referred (usually by LA websites); 23% via search engines

roadworks.org returning visitors 61%

roadworks.org mobile usage 29%

roadworks.org 5818 daily users June 2015

roadworks.org 96,438 users June 2015

UI design

Bruno time constraint

Elgin values - clean, uncluttered, intuitive

Pricing issues

Free to pay thresholds?

PAYG opportunities?

Utilities treated differently?

Mastermap access

Registration Added value (additonally paid for)

V6 search facility LAs free but Utilities pay?)

Deep link facillity

Historical works view

Mastermap

only in Apps?

Registration Added value - not additionally charged for (see Note)

CHOICES:
1. Free to anyone who registers?
2. Free only to Portal subscribers (LAs)?
3. Free INITIALLY to Utilities & others but with intention to monetise later?

Restored V6 search facility - free to LAs but Utilities charged?

Support: admin own account; live chat; FAQ & support blog

Copy grid coordinate of cursor location

Operational data digitisation tool (winter gritting routes, etc)

Operational data upload self service (forward planning schedules, traffic signals, etc)

Exclusive access to Planned works plus 4 (?) weeks

All present Operational layers