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Every consumers has their own perceptions and ideas on choosing a restaurant for their special and specific occasions. Thus, different approaches was used on the decision process to choose a restaurant. Type of occasions, place (location of the restaurant), price, services, theme-based restaurants, promotions, recommendations, popularity and many more aspects were considered by the consumers before decided a restaurant for an occasions.

NAMES:

JIVETRA A/P ALAGARAMY (187938) KAVITHIRA A/P SAGARAN (187383)

Talked to five people about how they would choose a restaurant for a special occasion. What did you learn about the consumer decision process from these discussions? Write up a comprehensive report

THEME BASED-RETAURANT

For example: SECRET RECIPE CAKE & CAFE would be more preferred restaurant chosen by consumer for a birthday occasion.

This is because it is a bakery shop which is the main food is cake and provide meals.

PROMOTION

Promotion and discounts in social media and the restaurants official web-page

Coupon, vouchers or rewards from mobile applications

OTHERS

POPULARITY

Spectacular and unique taste

Famous or well-established restaurants

RECOMMENDATIONS

Previous customer's review via the restaurants web-page or social media

Friends

Family

PLACE

SERVICE

FOOD

If there is catering service there must be more variety of food

Has varieties in food choice

Provide local foods

FACILITIES

Has a private room for special celebration, for privacy Example: Birthday celebration, Anniversary celebration,etc

Has a space to accommodate large amount of people

Has pleasant interior design

sound system must be good enough for grand events

PRICE

Another consumer do not mind about the cost of the restaurant as long she is satisfied with the taste of the food

you'll come up with original ideas

Other consumers are also considering the price before choosing a restaurant either for birthday celebration or anniversary celebration. Price : Reasonable price is most preferred

Students prefer a restaurant with reasonable price Price range: RM10-RM15

OCASSIONS

GRAND

ANNIVERSARY CELEBRATION

BIRTHDAY CELEBRATIONS

SIMPLE

FRIEND'S REUNION DAY

FAMILY GATHERING