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Number of existing competitors
Availibility or non-availibility of substitute products
Bargaining power of suppliers
Bargaining power of clients and consumers
Possibility of new entrants
Competitors ofers the same or similiar price as your business
Competitors leads to higher productivity
Examples of these products
Services e.g Communcation
Semi-durable e.g Food
Durable products e.g Cars
Set of goals business wants to achieve
Reason for the business's existence
Subtopic