Twitter PR Strategy

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Lib Core Values

luonut yeziqiu yeziqiu

Storytelling

luonut Melanie Benites

Tencent

luonut Xinyi ZHOU

TA Providers

luonut Media Intern 3

Twitter PR Strategy

Issue Advocacy

Know your followers, thank them for support, get them involved

Bring added value - health tips, disaster alerts, fundraising info

Follow those interested in your cause, industry leaders, news

Event Coverage

Set up Tweet-ups, talk to attendees, ask and answer questions

Content with event informations, updates, behind the scenes coverage

Follow those interested or attending events, media

Crisis Management

Answer questions, respond to comments, raise issues, provide info

Create additional resources, updated information and explanations

Follow your brand, products and relevant issues

Product Promotion & Sales

Check replies and DMs, answer questions, provide info when needed

Share links to online promos, insider info on upcoming sales, discount codes

Follow current and potential customers, those interested in similar products

Corporate Reputation Management

Jump in the conversation. Be transparent and add value

Share insights, expertise, become a thought leader

Follow industry leaders, similar interest, groups, news and media

Customer Relations

Answer questions, respond to comments about your brand

Create relevant content to your customers: tips, company info, etc.

Follow your customers and potential customers