5 Research Methods
(Nermeen)

experimental

Definition

-Manipulationg independent variable
-see any changes dependent variable

Strengths

Detect cause-effect relationships

Limitations

-only used when practical,ethical
-not exactly reflect complex real world

Example

Effects Post-event Information memory

Naturalistic Observation

Definition

-observe behaviour/ phenomenon
-natural setting

Strengths

Observe normal setting rather artificial/ limited

Limitations

-Behaviour described not explained
-take great time

Example

Raptors Capable hunting packs?

Case Study

Definition

-Non experimental, descriptive type
-In depth descriptive record by outside observer
-record individual's experiences/ behaviours

Strengths

get detailed contextual view particular phenomena

Limitations

-descriptive not explanatory
-cause-effect conclusion can'y drawn
-not represent general population

Example

What happens when person loses own age track

Correlation

Definition

-non experimental
-Mathematical technique summarizes data
-Determines degree, direction 2 or more variables
-measures variables' behaviour

Strengths

used when impractical/unethical

Limitations

not prove causation

Example

Marriage slows cancer deaths?

Survey

Definition

-not involve direct observation
-inferences behaviour by collecting data using
interviews/ questionnaires

Strengths

-Assess attitudes variety subjects
-Collecting difficult to observe directly data

Limitations

-Relies self-report method
-poor memory
-Question may misunderstood
-description not explanatory

Example

Most favourite bird seed?