5 Research Methods
(Nermeen)
experimental
Definition
-Manipulationg independent variable
-see any changes dependent variable
Strengths
Detect cause-effect relationships
Limitations
-only used when practical,ethical
-not exactly reflect complex real world
Example
Effects Post-event Information memory
Naturalistic Observation
Definition
-observe behaviour/ phenomenon
-natural setting
Strengths
Observe normal setting rather artificial/ limited
Limitations
-Behaviour described not explained
-take great time
Example
Raptors Capable hunting packs?
Case Study
Definition
-Non experimental, descriptive type
-In depth descriptive record by outside observer
-record individual's experiences/ behaviours
Strengths
get detailed contextual view particular phenomena
Limitations
-descriptive not explanatory
-cause-effect conclusion can'y drawn
-not represent general population
Example
What happens when person loses own age track
Correlation
Definition
-non experimental
-Mathematical technique summarizes data
-Determines degree, direction 2 or more variables
-measures variables' behaviour
Strengths
used when impractical/unethical
Limitations
not prove causation
Example
Marriage slows cancer deaths?
Survey
Definition
-not involve direct observation
-inferences behaviour by collecting data using
interviews/ questionnaires
Strengths
-Assess attitudes variety subjects
-Collecting difficult to observe directly data
Limitations
-Relies self-report method
-poor memory
-Question may misunderstood
-description not explanatory
Example
Most favourite bird seed?