"The great aim of education is not knowledge, but action."
– Herbert Spencer
ēdūcō [Latin]
"To bring out, to draw out, and to develop from within."
Sources
If we want to live in a world where the truth matters...
We have to show our Elephants the true value of science.
Science is not confined to a laboratory.
Why is it so hard to bridge the gap between what we know, and what we do?
To understand the answer, think of your mind like a Rider on an Elephant.
The Elephant is your intuitive, emotional, and subconscious mind.
It gets distracted by fear, boredom, and short-term rewards.
But it also provides intuition, energy, and purpose to help you move toward your goals.
The Rider is your rational, analytical, conscious mind.
It is responsible for setting goals, communicating with others, and creating long-term plans.
But it can only set the directions, The Elephant is the one who must walk the path.
Science is a process for solving problems.
As a startup, we face unknown problems every day.
With serious consequences if we don't solve them.
So, we follow a science-based process.
Identify the Problem
Brainstorm Solutions
A/B Test Your Assumptions
Make Data-Driven Decisions
Set Your Milestones
Measure Your Results
Learn and Improve
When we follow the process, our results have been significant.
Whenever we neglect the process, we pay for it.
The Elephant never forgets.
You won't learn the value of scientific truth through a book, a TED Talk, or even this map.
You will learn it by using science to solve problems in your own life.
Because it doesn't matter what you know.
It matters what you do.
If you wanted to lose weight, who would turn to for advice?
The overweight doctor?
The overweight doctor has more knowledge of health...
Your fit and healthy friend?
Your friend knows what it really means to be healthy.