DINKS
(Double
Income
No kids)
Geographics
Vancouver, British Columbia.
Oceanic weather, with warm summers and semi cold winters. also very rainy.
Urban area in a stress free environment
Demographics
24 - 30 years old
male and female
200k - 300k combined yearly income.
Medium to high class income
No specific ethnicity
No kids but do have a dog
Married
completed post secondary, and
both are working full time jobs.
Psycographrics
Very healthy active life
style. Eat expensive good
quality foods.
Subtopic
Traveling together is one of their
favourite things to do. they also
enjoy watching sports games
and eating out.
Some activities would
consist of luxurious sports
or more expensive sports.
Both are very outgoing
and humble.
they really value the time
they get to spend together
and the free time they have.
expense isn't a problem.
This is because they can
spend money on themselves
rather then kids.
Behavioural
Features desired in products would
be for it to be high quality and long
lasting.
Usage
Heavy
- Iphones
- Suit cases
Medium
- Gym memberships
- Laptops
Light
- Foods that
are not all natural
Low
- some low brand
loyalties would be
great value and low
quality clothes
High
- some high brand loyalties would
be Louis Vuitton, apple and whole foods.
