Idear/Insight

Definicion

Idear: marketing ideas are a basic ingredient in the application of strategies that help the market to generate quality in the creativity with which various campaigns are executed.

insight:It's that something you didn't know you knew about yourself. A need that was inside you but you didn’t know. A behavior so innate that you had no record of doing it. Ultimately, insight is what discovers things about you that you have not even thought about yourself.

Usos

Usos: We use idea insght to have a creative thought and get ahead of new trends this uses communication and marketing to work, this also know where the consumer is going, what their new demands will be, what their consumption habits will depend on, etc.

Ejemplos

Apple - Exclusivity: the technology company par excellence is not by chance. Apple detected in its users the need to have products that kept a simple aesthetic but in which the logo of the famous brand was recognized. In this way, they have been focusing on developing their logo as a group belonging to an exclusive collective

Dove - Mujeres Reales: the well-known cosmetic brand Dove detected, a few years ago, the need of the female public to feel identified with cosmetic products aimed at the normal population. In this way, they began to redirect all their advertising to this type of woman.

¿Cómo funciona?

we do a idea rain and we ake them go better and better to the pass of the project and makeing them work to create new ways of makeing ideas