Lucky Fitness
Initiation
Market research
target countries
competitors
audiences
Partner research
audit of potentail partner categories
potentail partner prioritization
Trade mark checking
public offers align to target countries
GDPR certification
Preparation
Sales channel development
creation of Cold Call Team
recruitment local sales rep
product & sales education
performance & operational management rules
Sales partners
pipeline of potential partner list
intro partnership document for partner negotiations
partnership model discussion
Start-up period
organization chart
sales function management & support team
technical organization
organization compensation cost & model
Product & Sales strategy
key sales positioning
key product positioning
key sales channel positioning
key support positioning
key price positioning
Pricing
agreement on final price level
price model
Legal preparation
public offers align to target countries
contracts for country and legal opinion
GDPR certification
local sales partner agreements
CRM
selection of ready CRM system witn easy & fast implementation
digital targeting & digital lead management plan for target markets
Web-site
design & content concept
selection of development agency
hard sale features & lead direction to local partners
Execution
SAAS Platform_Club Module
club set-up - add brand
set operating team - employees/trainers
payment capabilities
transfer protocol for old member base transfer
roles - rights & access levels
reporting & dashboard constructor
Owners / Sales & Marketing Teams / Operations Management Module
membership packages - products management
marketing - campaign management
total performance tracking & management reports & dashboards
operational reports & dashboards
service & complaints - by club & total network
SAAS Sales Website
design & content concept development
development of content
lead follow-up - cookies & forms & online chat capabilities
Go to market
MVP Release
free trial model to use
friend & family sales
Sales Kick-off Actions to customers
short product presentation "WHY Lucky fitness"
short product presentation "WHAT is Lucky fitness"
5 main module Lucky fitness
Sales Kick-off Actions to partners
short & long product presentation
partnership concept sales & commercial introduction
sales arguments & sales tips
training presentations & video tutorials