My Company: Microsoft

Savings and Investments: Businesses

Characteristics/Skills of Entrepreneurs

Loves reading books, an excellent quality for gathering information

Risk Taking: He dropped out of University, which many would consider insane. Now, after having left Microsoft, he is attempting to eradicate polio in Afghanistan, Nigeria and Pakistan, a serious blow to his wealth, and a great risk

Hardwork and Persistence: He built Microsoft from nothing, he was a CEO who never took vacations until after he left microsoft

Flexibility: Pre-Covid, when he was still working, he allowed a lot of remote and work-from-home options. Majority of companies at the time were unwilling to adapt to this lifestyle. Now, during Covid, it payed off

Innovation and Inventions

Microsoft Cognitive Services: Builds intelligent features, which include vision, voice and facial recognition.

Microsoft Flower Recognition: Take pictures of flowers, and app can identify them.

Ethics and Corporate Social Responsibility

Be friendly and patient, Welcoming and respectful, understand disagreements. Reporting issues are taken very seriously. Unacceptable behavior will be delt with very harshly

Forms of media/promotional vehicles

4Ps and 2Cs of Marketing

Price: There are several strategies, Market-oriented, which is price based on market factors such as competitors' pricing, Freemium pricing, which involves offering a product for free, but they pay a fee for full features, and Buy Only What you Use, for cloud services

Promotion: Advertising, the most significant, Sales promotions, Direct marketing, personal selling, and public relations

Competitive and Consumer Market: Competitors include Apple, the maker of Mac Os, Alphabet Inc, the owner of Google, Amazon, and many others. They all target the same consumer market, aiming for all audiences with a variety of products.

Functions of Management + Leadership styles of CEO Satya Nadella

Leadership style: A centralized, democratic and authorized. There is also the Nadella style, which emphasizes Clarity, Energy and Success. This is a growth mindset, with positive leadership that encourages motivations and purpose, to achieve common goals.

Planning: An example would be the LinkedIn purchase, where so many companies considered buying LinkedIn, but Microsoft beat them to it. This proves careful planning, as Microsoft was able to bargain the price even amid all the competitors.

Organizing: There was a significant shift in product focus to cloud and mobile after Satya Nadella became CEO. This is a huge organization change, which requires great organizational skill.

Leading: Nadella immediately announced his intention to prioritize mobile and cloud. According to Microsoft Chairman John Thompson, "He made a pronouncement on day one - the world is about cloud first.". This shows great leadership, quickly starting a massive change and leading the company.

Controlling: Nadella also held many expectations for Microsoft's leadership culture, and he placed an greater emphasis on empathy, individual empowerment and growth, which shows great control.

Financial statements