Nadeem

Story

Leverage your history

A confused buyer, never buys...

So, who are you?

Why are you here?

What can you do for ME?

The story has to "make sense".... answer the first two questions and the third will come more naturally

When do you 'bring up' infusionosft?

Answer: at the end... it is a solution.

The only time to bring it up on the front end is IF the person already has knowledge and buy-in of the system. THEN you can leverage your expertise as real-estate expert as a means of helping your target audience

Remember your target audience is only a target audience for now! You can always START building up a story to create an 'arc' or a bridge between where your story is and where you want it to be, to tackle the audience and niche(s) you want.

You can take over the world eventually... just not today. :)

Have two separate business cards

One with infusionsoft displayed prominently

One with only the value proposition displayed

Strategic Sales & Marketing Automation For Real Estate and Service Professionals.

Get more done in less time! Don't Hire, Automate!

Strategic Marketing... Simplified.

Manufacturing confidence

By focusing on what you DO know, which is miles beyond where most real-estate pro's are at, you automatically set yourslf up as a "guru" by default. TO every 4th grader, a 5th grader is god.

Don't worry about large, extravagant marketing campaigns... focus on simple but powerful basics that most are missing...

Line upon line... complexity can GROW. Complexity by nature SHOULD be organic and always starting from a foundational principle. ie. a deep marketing maze is not built overnight.

Start 'small' go 'large'
or Employee Lean - Revenue Rich
or 'No Headache Business Building'

Remember the 'Evolution of Communication' - It is a model for your business as well as a roadmap for marketing campaigns... in addition to being historical fact.

1-1

1-M

M-M

M-1

1-1

What have they done marketing wise?

What media types

Direct Mail

Email

Phone

JV

Long term, or just occasionally?

What were the results?

Are they still doing it

Why did tey stop?

What are they currently doing?

Spend

Current Spend

Projected Spend

Return

Conversions

Are they satisfied?

What are their specific -known- challenges/pains?

Also ask them what questions they might have about marketing, marketing automation, or sales?

When they tell you, say" GREAT! Wat other questions do you have?

DO NOT ANSWER THEIR QUESTIONS until you've got them all down... then repeat their questions to them and say "great, so say I can answer all those questions for you... is there ANYTHING ELSE you would need to know before feeling comfortable moving forward?"

If no specific questions... What are you looking to accomplish? Say I had a magic wand... what would be your first wish? What would be the one problem or opportunity I could solve for you? WHen they tell you... say great! What else? What would be the second?

Presentation

Talk about market wide symptoms, challenges, and the solution you provide ... NOT INFUSIONSOFT ... The Strategies BEHIND infusionsoft... the propositions.

At end of preso, offer either

Specific package deals , say a thank you card campaign

A free 1-1 consultation

Diagnosis

ASK A LOT OF QUESTIONS... don't hesitate to walk away with the expectation that you will answer their questions later... you don't have to be "johnny on the spot"

Next three days

Focus on finding

12 Potential 'Micro-Campaigns' or Short-Run Sequences

Appointment Reminder Sequence

Appointment No Show Sequence

Appointment Follow-up Thank you cards

Birthday & Purchase Anniversary Sequences

Lead Generation Magnet

Magnet to education / appointment scheduling sequence

NOTE: These sequences can either be in their 'own app' or in yours as an outsourced marketing vendor.

Things that

You already know - in which case you should congratulate yourself for knowing something that your audience does not, and would be glad to pay you for teaching or doing for them

You would like to know more about

You see other people doing in other industries that you can releverage into the real-estate and professional services.

Note: Always use phrase of Real-Estate and Other Service Professional Services, so as to not limit you TOO MUCH, but still allowing you to leverage your story and have some focus on a niche.

Make -or trigger- feelings or perceptions of innadequacy, overwhelm, confusion, or distracting ... when they do arise, apply apathy... just say "Meh" who cares? [buy my book ;] The only ones that matters... your potential clients. If they wouldn't know any better, than it doesn't matter. All they need to know is who YOU are. WHY are you here. And WHAT you can -and will- do for THEM! Don't worry about the grand 'ultimate marketer' campaigns YET. Focus on implementing small but significant campaigns. Repeated often enough that you build the confidence and industry experience to position yourself and your campaigns in ever higher spheres.

When home

Existing Leads

Hey Nadeem, It's been a while since we've connected. I hope you're enjoying your new home! I'd love to hear about your experience so far. Other t that, I wanted to just give you a heads up on what's going on in the real-estate world here in the UK and more specifically what I am doing to help future real-estate agents enjoy the success that I have. So with that I am

If outsourcing client, have your company name be *Marketing Provided by RealEstateMarketingUK.com and your address. Put in a few line braks to push it down and of course manually enter their add\ress above yours

When to bump somebody up to their own app?

Hit a threshold of volume (emails, contacts, etc.

Complexity -or customization- of campaigns

They are getting someone in-house to manage it

Start off with lower priced -very specific, very basic- outsourced marketing campaigns

Those who see the results and get engaged become leads for eir own infusionsoft account in time, and thus other services including more advanced marketing automation campaigns, helping to hire and train in-house employees to do it for them, with you staying on for incedental training, strategy, consulting, etc.