Our Issues and Strategies
Note: Nov.6, 2024

Since 2022
Formulated upon brand launch

Oriental Hotels & Resorts

Member Base

Enrollment 100,00-120,000/ year

340,000

System Environment

PMS

TAP

Tripla

BE

Tripla Connect

Membership

eDM

Table Check

Sabre

GDS

Cendyn

Non Japanese BE

Limited CRM capability

Only less than 10％ of Member bahavior
in our CRM DB can be visible

Fragmented System Environment

Siloed marketing organization and process

Not being successful in growing loyal customer

1st phase

LINE mini APP
New Stamp Program

Introduction as PoC

March 2024

2nd Phase

mid-term plan CRM
platform Project

New CRM Platform

CDP

CRM Integration

CRM

Loaylty

Omni Channel Integration

PMS

CRS/BE

Restaurant CRS

POS

WEB

MA

eDM

SNS

TimeFrame

Vender Hearing

Vender Selection

By the end of 2025 or Early 2026

Launch

Late 2026 or Early 2027