Strategic marketing
Why do we need this?
to develop the strategic plan for the company
Different analysis
Internal audit
leads to the strengths/weakness analysis
customers, services
special advantages
competitive position
other analysis
financial analysis
product life-cycle
organisational issues
external audit
market research
market trends
competitors
leads to the opportinities/ threats analysis
Strategic plan
1) Objective
2) Target market
3) the positioning of products
4) marketing mix
5) selling plan
6) risk assessment
7) timetable
8) expenditures and budget
develop your brand