The World of Fashion: A Complex and Interrelated System

INDIVIDUAL

Design and aesthetic knowledge

Color

Balance

movement

Pattern

scale

shape

Individuality and conformity

Fashion trend setter

Personal attitudes towards fashion

Social Groups

Cultural System

Fashion System

Personal Choice

Individual taste

Style

Material

Color

Design

Fashion leaders and innovators

Rihanna, Fenty Beauty.

John and Laura Nelson, ColourPop.

Fashion cycle

Trickle-down/traditional adoption theory

Trickle-up theory'

Trickle- across/mass adoption theory

Fashion diffusion

Secondary Line

Three industry levels

Primary

Research

Textile Industry

Secondary

Manufacturing

Distribution

Tertiary

Retail

Fashion designers

Coco Chanel

Marc Jacobs

Tom Ford

Retail Buyers

Fashion media and promotion

Fashion magazines

Vouge

Elle

Global production

Music Videos

Magazines

Social Media

Cultural values and ideology

A way of life

Tradition versus change

Media

Communication

Arts

Economy

Religon

Political systems