UX Design

Design Strategy

Tactical

- Improve Conversion Rate
- Increase amount of time spent
- Decrease number of customer support incidents
- Increase customer satisfaction

Strategic

- Product update
- Creating a new market
- Starting a line of business
- Introducing related product

Elevator Pitch Defining Customer Value

Elevator Pitch
Defining Customer Value

Experience Principles
Represents the Organization's Point of View

- My ASICS is about your running and not anyone else’s
- My ASICS is your guide to running

Business

List of Features

Design Criteria
Represents the products's Point of View

My ASICS is about your running and not anyone else’s

My ASICS senses the opportunity o teach or clarify

My ASICS’ features and functionality are modular and
combine in different ways to meet the needs of individuals

My ASICS is your guide to running

My ASICS clarifies the relationships between all the things that make up running and training

My ASICS emphasizes the training process, not the outcome

Minimum Viable Product Version of product with max amount of validated learning about customers (KANO & MOSCOW methods)

Minimum Viable Product
Version of product with max amount of validated learning about customers
(KANO & MOSCOW methods)

Estimations

Product Releases
Product Evolution Map

Design Research

Research Objectives
Things we must learn to be successful

Identifying Participants

Picture Cards

Contextual Inquiry

Interview

Interpretation Sessions
Discussing, categorizing, building models

Communicate Research Findings - Personas - Time Chart - Workflow - Relationship map - Spine diagram - Experience Map


Communicate Research Findings

- Personas
- Time Chart
- Workflow
- Relationship map
- Spine diagram
- Experience Map

Concept Workshop Identify most important customer needs, ideation of design directions and solutions


Concept Workshop

Identify most important customer needs, ideation of design directions and solutions

Process Sketching

Annotated experiences

Method x

Method y

Interaction Design

Design Criteria Guiding lights you base decisions on and inspire designs. Combines the structured findings of research with


Design Criteria

Guiding lights you base decisions on and inspire designs. Combines the structured findings of research with the best ideas of ideation.

Brainstorming session
Develop many possible solutions to a specific challenge.

Concepts Focus on pain points and opportunities. No bad idaes. Reward quantity not quality.


Concepts

Focus on pain points and opportunities. No bad idaes. Reward quantity not quality.

Organize, name and sort them

Sketching Reveals best of multiple solutions. Avoid details, use line weight, shading and labels


Sketching

Reveals best of multiple solutions. Avoid details, use line weight, shading and labels

Concept validation Use design patterns: screen, moile patterns. Make it simple. - Prototypes - Stories - Storyboards

Concept validation
Use design patterns: screen, moile patterns. Make it simple.

- Prototypes
- Stories
- Storyboards

Refinement