8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

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Chapter 2 Planning

par Sharmizah Binti Shamsul

Badminton

par Irina Afanasyeva

Marketing Research

par charlie siau

Life Design

par Mirika Gray

9. Information

8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

4. Analyse yourself

How many man hours can you dedicate to this campaign.

Decide what is your Budget.

- Retention strategies. - Customer acquisition strategies.

Your overall strategy will depend on where you stand in the market.

3. Analyse your Competitor

Who are they? and what are they doing to attract customers?

2. Analyse your Customers

Ask questions to your own customers and you will get the best answers and the best advice possible.

Your customers are your best consultants.

1. Explore

Plans for the present also for the future.

Future expectations, government involvement, major changes, technological advancement.

Explore the current trends of the industry.

Variety of ideas and plans.

8. Explore other Opportunities

The more the competition, the more you need to find new opportunities in the market.

Your customers do not expect the same things again and again from you.

7. Follow Up

It should be as simple as possible.

Are they satisfied or was it a disappointment.

What is the reaction of your customers?

6. Implement

Always have a contingency plan prepare.

Implement the plan.

5. Prepare your Marketing Plan

To decide what kind of promotions you will be using and also what impact is the promotion expected to make in the market.

Remember – Marketing plans are made months in advance.

At this stage, you decide your long term as well as short term strategy