Catégories : Tous - download - chat - email - register

par Mark Eckenrode Il y a 15 années

232

Calls to Action

Calls to action are essential tools for guiding visitors on a website and enhancing its effectiveness. They serve to direct users towards specific actions like subscribing, downloading, or contacting, thereby providing focus and measurable outcomes for the site.

Calls to Action

Calls to Action

example locations

home page
landing page
blog post
bottom
mid-post
top
blog sidebar

example actions

chat
email

tips

minimize anxiety
least amount of information
frequency
on every page
attention
size
alternative color
use white space
use active language
register
download
subscribe
call
keep actions simple
one action at a time
incentive action
action leads to a bonus
establish the need
benefits of taking action
action leads to solution
identify the problem

why?

provides direction to visitors
way to measure success
provides focus to the site