par Lucia Manjarres Rios Il y a 4 années
247
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Type in the name of your organization and press Enter.
Describe the vision and the opportunity that the plan is based on.
The investor's question you answer here is Where are you headed, and why?
greeting/toast: response
request/offer/apology: acceptance/non-acceptance
statement: agreement/disagreement
question: answer
• persuasion
• argumentation
• instruction
• demonstration
• explanation
• exegesis
• exposition
• commentary
• narration
• description
Add a key point about your strategy.
How does this opportunity...
communication repair
structuring discourse:
28 microfunctions, opening, turntaking, closing
socialising
• attracting attention, addressing, greetings, introductions, toasting, leave-taking
suasion:
• suggestions, requests, warnings, advice, encouragement, asking help, invitations, offers
expressing and finding out attitudes
• moral (apologies, approval, regret, sympathy)
• emotions (pleasure/displeasure, likes/dislikes, satisfaction, interest, surprise, hope, disappointment, fear, worry, gratitude)
• volition (wants, desires, intentions, preference)
• modality (obligations, necessity, ability, permission)
• knowledge (knowledge/ignorance, remembering, forgetting, probability, certainty)
• factual (agreement/disagreement)
imparting and seeking factual information
• answering
• asking
• correcting
• reporting
• identifying
Add a key point about the opportunity that you are pursuing.
• ‘natural’ sequencing
• given/new;
• topic/focus;
• asserting superiority.
• venting anger, impatience;
• strong complaint and reprimand;
• expressing contempt, dislike;
bluntness, frankness;
• using hedges, etc. (e.g. ‘ I think’, tag questions, etc.);
• expressing regret, apologising for face-threatening behaviour (correction, contradiction, prohibitions, etc.);
• avoiding face-threatening behaviour (dogmatism, direct orders, etc.);
• offering gifts, promising future favours, hospitality;
• expressing admiration, affection, gratitude;
• sharing experiences and concerns, ‘troubles talk’;
• showing interest in a person’s well being;
Add some information about the governance of your organization.
frozen, e.g. My Lord, Your Grace formal, e.g. Sir, Madam, Miss, Dr, Professor (+ surname) informal, e.g. first name only, such as John! Susan! informal, e.g. no address form familiar, e.g. dear, darling; (popular) mate, love peremptory, e.g. surname only, such as Smith! You (there)! ritual insult, e.g. you stupid idiot! (often affectionate)
What is the legal status of your organization? Are you a sole trader, a limited company with shareholders, or a non-profit?
leave-taking, e.g. Good-bye . . . See you later
introductions, e.g. How do you do?
on arrival, e.g. Hello! Good morning!
Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.
• ability to resolve ambiguity (homonyms, syntactic ambiguities, etc.) in the light of the context
• knowledge of the implications of written forms, particularly punctuation marks, for phrasing and intonation
• ability to consult a dictionary and a knowledge of the conventions used there for the representation of pronunciation
• knowledge of spelling conventions
• logographic signs in common use (e.g. @, &, $, etc.)
• typographical conventions and varieties of font, etc.
• punctuation marks and their conventions of use
• the proper spelling of words, including recognised contracted forms
• the form of letters in printed and cursive forms in both upper and lower case
• elision.
• assimilation
• strong and weak forms
• vowel reduction
• phonetic reduction
• intonation;
• sentence stress and rhythm
• sentence phonetics (prosody)
• the phonetic composition of words (syllable structure, the sequence of phonemes, word stress, word tones);
• the phonetic features which distinguish phonemes (distinctive features, e.g. voicing, rounding, nasality, plosion);
• the sound-units (phonemes) of the language and their realisation in particular contexts (allophones);
Grammatical semantics deals with the meaning of grammatical elements, categories, structures and processes (
Lexical semantics deals with questions of word meaning
Syntax deals with the organisation of words into sentences in terms of the categories, elements, classes, structures, processes and relations involved, often presented in the form of a set of rules
Morphology deals with the internal organisation of words. Words may be analysed into morphemes
Grammatical competence is the ability to understand and express meaning by producing and recognising well-formed phrases and sentences in accordance with these principles
Single word forms. A particular single word form may have several distinct meanings
Fixed expressions, consisting of several words, which are used and learnt as wholes.