Evolución de Mercadeo

Plus de détails

COMPONENTES DEL MODELO PEDAGÓGICO DE LA FPI DEL SENA

par Cesar Augusto Acosta

MÉTODOS DE INVESTIGACIÓN EN PSICOLOGIA.

par ELIZABETH SEQUERA

OBJETIVOS DEL MAIS

par July Alexandra Gonzalez

Paradigmas y tipos de investigación

par Claudia Amarís

Evolución de Mercadeo

Type in the name of the company you are going to have an interview with.

Marketing 2.0: Centrado en el consumidor

How ambitious are you?

Algunas tendencias

What are your short-term goals ?


Type them in.

Social o Responsable

Busca explicar estímulos

DayKeting

What are your long-term goals ?


Type them in.

Marketing 1.0: Centrado en la producción

Orientada a mejorar la producción

Orientado en el Producto

"La revolución industrial"

Why will/did you leave your existing/last job?

El Marketing en las epocas

"El Marketing es un proceso social y administrativo mediante el cual grupos e individuos obtienen lo que necesitan y desean a través de generar, ofrecer e intercambiar productos de valor con sus semejantes".

¿Como surgió? A principios con el intercambio de bienes y servicios

Do you fully understand what this position implies?

After you've made some research on the company, read the job description thoroughly, and try to fully understand what your responsibilities will be.

Desde la era de las cavernas

What will be your main tasks?


Type them in.

Responsibility

Marketing 3.0: Centrado en los valores

Are you qualified for this position?


Interviewers will want to know whether or not you are able to do the job.

Answer the questions from this section and see if you are the right person for this position.

Strength

Strengths

What strengths qualify you for this job?



Example:

Aportes de grandes autores

Research the company

You should find and learn as much as you can about the company where you are having an interview.

The interviewer will want to see what you know about them and why you chose the company.

Doing your homework will show that you are really interested.

Philip Kotler

What do you know about the company's main goal and vision?


Type in the answer.

Se considera el padre del Marketing moderno

Martin Fishbein

Precursor de la "Psicología del consumidor"

What do you know about the history of the company?


Type in a short description.

Daniel Yankelovich

What can you do for this company that someone else can't?


Type in several unique traits that will turn you into the perfect candidate for the position.

Influencio la importancia de la "Investigación social en la planificación de empresarial"

Paul Converse

What do you know about the company?


Type a short description of the company's background.

Considerado el padre del Marketing

Peter Drucker

Why do you want to work for this company?


Think of what you can do for them, not of what they can do for you.

Enseño a las empresas que "La razón de una compañía son sus clientes"