Catégories : Tous - historia - fabricación - expansión - calidad

par Monica Maca Il y a 4 années

484

LEGO

Una empresa destacada en la producción de juguetes, fundada en Dinamarca en 1932, ha mantenido su reputación a lo largo de las décadas gracias a su compromiso con la calidad y la innovación.

LEGO

LEGO

To name your story, you have to think about the overall message and what you want your audience to understand from the story. Also, make it relevant and easy to remember.

ACTUALIDAD

The ending of a story is essential. We all know that if the ending is weak, what happened before loses its importance. So make it unpredictable, but fair. A resolved ending answers all the questions and ties up any loose threads from the plot.

CONSUMIDORES

This is the closure section of the story.
See examples of possible outcomes below:

GENERA IMPACTO POSITIVO
PRINCIPAL MOTOR DE LA EMPRESA

Try answering these questions to come up with a closure:
- Have all the problems been solved?
- Is there a clear picture of what happens with each character in the story?
- Has the challenge transformed your main character?
- How do the characters feel in the end?

PEDAGOGICO

This is the moment when the main character surpasses the last obstacle and finally faces their greatest challenge.
The climax usually follows one of these patterns:


Type in your answer.

APOYO PARA EL DESARROLLO MOTRIS FINO Y LOGICO

CRECIMIENTO

The middle of the story is where you add layers of complications that will lead to the end. Reveal more about the character's journey. Did their personality go through changes? How did they overcome the challenges? And as you build up the story’s central conflict, make it more personal to that character. Also, from the middle act, you have to lead into the final act.

FABRICACION

There wouldn't be any tension and excitement in your story if there weren't any obstacles in your character's way.

MANTENER ALTO GRADO DE CALIDAD

A story is nothing more than a character overcoming a series of difficulties to reach the desired goal. Obstacles usually create suspense and conflict. In overcoming obstacles, there is growth: weak becomes strong; hatred turns into love; sadness into happiness; wrong into right; lies into truth; or evil becomes good.

See a few examples below:

PIEZAS DE HACE 30 AÑOS SIGUEN SIENDO INTERCONECTABLES CON PIEZAS ACTUALES

PROCESO DE MOLDEADO PRECISO

EXPANSION

Your character(s) need(s) motivation in order to solve the challenge(s).

SIGNIFICATIVA

Secondary characters might also have motives that lead them to cross paths with the main character or which might trigger them to help the main character.

AUTOS DE CARRERA Y TODO TERRENO

CREACION DE JUEGOS ESPACIALES

APUNTO AL MERCADO FEMENINO

Why does your character need to confront this challenge? What does he/she expect to accomplish by solving it?
See a few examples:

MEDIOS DE TRANSPORTE

PIEZAS DE AMOBLAMIENTO Y CASAS DE MUÑECAS

INCENDIO

Each story has a main character and that character usually needs to solve a problem or challenge. The character's challenge is the one that creates tension throughout the story.

ABANDONA ACETATO DE CELULOSA POR:

Type in any other challenges which other characters in the story need to face.

MAS RECISTIBLE Y NO ES TOXICO

PLASTICO ABS

ABANDONA LA PRODUCCION DE JUGUETES DE MADERA

In most stories, there are 3 challenges. The number 3 is a mystical number symbolizing completeness. Try to come up with interesting challenges with which your character needs to struggle.
See a few examples below:

DISTRIBUCION LEGO EN CANADA

PRODUCCION Y

CALIDAD

INNNOVACON

HISTORIA

In the beginning of the story (or the exposition), you will need to introduce the setting and characters. You might also want to introduce the main conflict. This part of the story is important because it gives the reader necessary background information and maybe even a first insight into a character’s personality.

BILLUND, DINAMARCA

The setting (time & place) of a story can change throughout the plot.

ESTABLECIO EMPRESAS EN:

Sensory details include sight, sound, touch, smell, and taste. These details are important because they create depth in your setting.
See a few examples below:

VENTAS EN EEUU, CANADA, AUSTRALIA, MARRUECOS Y JAPON

FRANCIA, GRAN BRETAÑA, BELGICA Y SUECIA

SOLO LO MEJOR

The weather is an important element in your story because it can highly influence the ambiance and the mood of the characters.

PRIMERAS EXPORTACIONES SUECIA Y ALEMANIA

The most affected character is the main character. Write down here if he/she is affected by these weather conditions in any way. For example, if they lost a family member or their home during a hurricane, etc.

LEG Y GODT "JUGAR BIEN"

Decide if you want to include an element of nature in your story. For example, a rainbow can be a very nice choice for a happy ending. The mist in a story can represent mystery and secrets. A thunder can appear in the background at the moment when the 'bad guy' of the story makes its appearance, etc.

ES SUFICIENTEMENTE BUENO

Does your story include catastrophic weather? See a few suggestions below or add your own:
- hurricane, earthquake, storm, etc

DESASTRE

The time of the story can also change. It can describe the event of a single day or can include an entire year's plot. Anyway, don't forget to mention it.

SE DEDICO A AMPLIAR SU NEGOCIO

OPORTUNIDAD DE CONSTRUIR UN TALLER MAYOR

Your story can take place wherever your imagination will take you to.
For example: in an elevator, in an enchanted forest, etc. Don't forget to give details of the environment each time the setting changes, otherwise, the story can be confusing. Also, mention the seasons as each of them has unique weather and events.

SU TALLER SE QUEMO EN 1924

ABRIO UN NEGOCIO DE CARPINTERIA

FUNDADA POR:

Characters are essential to a good story. Usually, the protagonist(s) is/are the most affected by the plot. Introduce a character by focusing on their actions, interests, and occupation, as the physical appearance doesn't make a difference in most cases.

OLE KIRK CHRISTIANSEN

Type in the name of your character.

RECONOCIDA POR SUS BLOQUES DE PLASTICO INTERCONECTABLES

Add other qualities/attributes of the character.

FUNDADA EN 1932

What is your character's main goal?

fight Evilfind lovedefeat his/her enemyrule the worldmake friendstime travelmake an awesome discoveryOther

EMPRESA Y MARCA DE JUGUETES DANESA

Choose the type of your chacter:

Protagonist (main character)Antagonist (main character's opponent)Flat (stereotypical character)Round (his/ her personality develops throughout the story)Static (doesn't evolve as a person throughout the story)Dynamic (dramatical change in personality)Confidant (the main character trusts him/ her)Foil (contrasting character who enhances the personality of another character)Other