Catégories : Tous - problem - goal - challenges - purchase

par Mindomo Team Il y a 3 années

178

Market Research Interview

Understanding consumer behavior requires delving into purchasing habits and daily routines. By examining the initial moments when individuals recognize the need to address a specific problem or achieve a goal, one gains valuable insights into their motivations.

Market Research Interview

Market Research Interview

Who are you and what do you do?

age, race, gender, profession, education, etc.
adapt it depending on your business model

What does your day look like?

understand buying behaviour
understand daily life and challenges

Do you ever purchase [product/service type]?

What problem were you trying to solve or what goal were you trying to achieve?

Take me back to the day when you first decided you needed to solve this problem or achieve this goal?