Catégories : Tous - marketing - data - strategy - sample

par Mindomo Team Il y a 3 années

441

Marketing Research

Marketing research encompasses various methodologies and data sources to enhance business decision-making and strategy formulation. External resources like media reports, trade publications, and government data provide insights into market trends and risk management.

Marketing Research

Marketing Research

Methods

segment random sample
multi-stage sample
snowball sample
cluster sample
quota sample
random sample

Preliminary Research

documents analysis
observation
telephone surveys
test markets
online feedback
portal surveys

Purpose

identify customer needs
strategy assessment
risk management
market trends
planning

External Research

in-house expenditure data
government data
trade publications
commercial data
media reports

Internal Research

reports
retail data
company accounts
stocks analysis