MERCHANDISING

Plus de détails

ESTUDIO DE MERCADO

par YOVANY PEREZ DIAZ

PRECIOS Y MARGENES EN EL CANAL DE DISTRIBUCION

par Ivan Calvo

orientacion hacia el mercado

par cesar silva

RESOLUCIÓN 0444/2008

par SERGIO ANDRES VANEGAS PAREJO

MERCHANDISING

Tips:

• Cover letters should be one page long and divided into three to four paragraphs.

• In general, a relevant and short cover letter is best. Three paragraphs tops. Your go-to word count shouldn’t exceed 300 words.

• When sending a cover letter via email, include your name and the job you're applying for in the subject line of the message.

Joan Sebastián Rodriguez Bermudez

Elementos del merchandising

ILUMINACION

CARTELERIA

Indicadores

Colgantes

Posters

PROMOCIONES

DECORACION

Estrategias Pull

The third paragraph should prove that you’ll fit in and why the company is the perfect fit for you!

La estrategia pull se basa en acciones de marketing que buscan la atracción del consumidor hacia la marca. Suele dirigirse hacia el cliente final, por lo que al contrario de las estrategias push, tiene un sentido ascendente ya que va desde el productor al elemento final de la cadena, el usuario.

Show that your experience and knowledge will let you succeed with the project and benefit the company.

Estrategias Push

The best cover letter ending is by providing value.
Tell the hiring manager that you look forward to meeting them in person and discuss.

La estrategia push es aquella dirigida hacia los canales de distribución. Es decir, se trata de una estrategia de marketing que funciona siguiendo un sentido descendente desde el fabricante al canal de distribución y del canal al consumidor.

Pilares

A cover letter is a professional correspondence, so you should always use formal closing!

Best wishes
Cheers
Eagerly waiting for a response
Warm regards
Warmest regards
Warmly
Have a great day
Yours faithfully
Abbreviations
Emojis

CONSUMIDOR

DISTRIBUIDOR

FABRICANTE

E-Commerce

El comercio electrónico —también conocido como e-commerce, comercio por Internet o comercio en línea— consiste en la compra y venta de productos o de servicios a través de internet, tales como redes sociales y otras páginas web.

Communicate your passion for your work, and your excitement about the job and company.

e.g.: Given my x years of experience at a similar position, I would appreciate your consideration for this position.

e.g.: X let me know about the open position and suggested to contact you as they feel I would be a good fit for the position.

You should mention the position you are applying for, as the hiring manager can often look for candidates for several job openings.


E.g.: I am writing to express my strong interest in the x position open at x company.

El merchandising, promoción comercial o comercialización, es la parte de la mercadotecnia que tiene por objeto aumentar la rentabilidad en el punto de venta. Son actividades que estimulan la compra en el punto de venta.

You should address a cover letter directly to the hiring manager.
The hiring manager will see your greeting first so that makes it one of the most important parts of your cover letter. Also, people are most likely to react to the sight of their own names.

¿Como planificar?

The header of every professional cover letter should include your contact information, employer's contact information.

CANTIDAD

MOMENTO

You may want to create an email account solely to career search. It should include your first and last name only.

LUGAR

PRODUCTO

Tipos de Merchandising

The post script is a great hack to draw the hiring manager's attention one last time!

You should use the P.S. to tell something impressive about your career.

MERCHANDISING DE SEDUCCION

MERCHANDISING DE GESTION

MERCHANDISING Y PRESENTACION