Social Media Marketing for Business Coaches

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Video landing page

Free Business Health Check

Social Media Marketing Channels for Business CoachesBen Croft - Modern Methods Marketing

Niche social networks

London women in Business

Small Business London meetup group

Federation of Small Businesses, London

London Business Network

London Chamber

Facebook

Return on investment

SALES

JV/Strategic Partners

Business leads

Website visits

Return on influence

Conversation monitoring

Fan/business page members

Group members

Friends

Utilising appropriate facebook aps

Group participation and moderation

Status updates

Engaging

Relevant

Interesting

Profile analysis

Strategic Alliance partners identified

PPC/Social Ads

Offering witepaper/podcast/video series

Targetted keywords

Business Growth

Managing Director

London

Entrepreneurship

Entrepreneur

Business Owner

Geotargetting

Facebook business/fan page

Group member only events

Limited direct mesaging

Facebook Aps added to enhance page

Regular content added

Podcasts

Links to ebooks

Audio

Video

Different pages for different Niches

Building up SEO for targetted key words

Insightful group discussions

Links to landing page for data capture

Guided discussions

monitored closely

Events

Paid for events

Continuity events

Stand alone

Free events

Post in targetted groups

Relationship building

Content

Targetting specific niches

Leveraged from other media

Recategorised

Podcasting

itunes linked

Regular series

Youtube

Video Syndication

Mass submission

Using specialist tools

Gaining maximum exposure

Videoediting & production

Video Creation

Series

Powerpoint style

Talking head

Screen capture

Video Strategy

Tracking and Evaluation

Goal Setting & Action Planning

Brainstorm

Assessment

Competitors

Identify Niches

Keyword research

Twitter

Track and evaluate results

Establish exact ROI from activity

Monitor number of clients closed

Monitor number of complimentary coaching sessions

Utilise online tracking software

Tweetstats, tweetbeep, tweetscan

Engage Network

Post contoversial posts, that engage

Set up google alerts for quality content

Deliver content

Create continity

Link through to landing page

Build Network

Ensure network is targetted

Targetted network growth using software

Scheduled Tweets

Utilise tweet later

Link to Youtube series/podcast series

Market research

Identify niche topics

Become thought leader

Linked:In

Groups

Small Business London

London Small business Owners

London Accountants

Local networks

South East CEOs

East london Entrepreneyrs Network

Self employed engineers, Balham

Hackney Entrepreneurs network

Questions/Expert panel

Regular submission

Topic selection

Blogging

Driving to landing page on free consultation

Encouraging discussion

Inviting feedback

Series of posts

To be contuinued....

Selecting specific niches

Regular Submission

Content submission

Evaluation and tracking

Google Analytics

Distribution points

Wikis

Ezinearticles.com

RSS feed distribution

Strategic/relevant forum and blog comments

Niche industry social networks

Key Social Networks

Social bookmarking sites

Social media news sites

Strategies

Podcast series

Scribd.com

Squidoo

Hubpages

Email tips series

Articles

Blog post series

Twitter survey

Repurposing content

Limited additional investment

Additional exposure

Appealing to seperate target markets

Time saving

Strategy

Subtopic

Goal Setting and Action planning

Content dreation schedule