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Russia is definitely a country with a pragmatic mindset. In societies with a pragmatic orientation, people believe that truth depends very much on situation, context and time. They show an ability to adapt traditions easily to changed conditions, a strong propensity to save and invest. thriftiness and perseverance in achieving results. Despite an intermediate score of 48, Spain is a normative country. Spanish people like to live in the moment, without a great concern about the future. In fact, Spain is the country that has given the meaning of ‘fiesta’ to the world. In Spain, people look for quick results without delays.

Both countries have similar scores and in both countries the key word is consensus

RECOMMENDATIONS

UNCERTAINTY AVOIDANCE: As we can see, such an avoidance of uncertainty in both cultures can greatly complicate the implementation of some innovative projects and changes, but there are also positive aspects. For instance,

and in the detailed regulations and instructions to see the stability and reliability of the company

go to meetings

employees will be happy to support some corporate rituals

POWER DISTANCE: If a Spanish company starts a business in Russia:

Therefore, along with collective decision-making and close teamwork, it is necessary to use some formal symbols of power for the leader - a separate office, secretary, and a sounding position.

However, the excessive proximity of the boss to his subordinates can be interpreted as weakness and lack of real power.

such a reduced power distance may attract Russian employees as a more modern and advanced feature of the company

LONG TERM ORIENTATION Since business is a long term:

there (in Spain) is a need for clear structures and well defined rules prevailing against more pragmatic and relaxed approaches to life, particularly, in the long term time.

INDULGENCE

However, this can cause a rather pessimistic and bleak atmosphere, so you need to dilute the work routine with some kind of encouraging rituals and corporate events

The similarity in this indicator of both cultures facilitates the interaction of employees, as some will not condemn others to “indulge” the desires

INDIVIDUALISM: We believe that Russia and Spain could have a successful cooperation, because:

for Russian Relationships are crucial in obtaining information, getting introduced or successful negotiations. so Russians and Spaniards will be able to understand each other

teamwork is considered as something totally natural

in both countries, individualism is quite low

Both countries greatly limit their needs. Societies with a low score in this dimension have a tendency to cynicism and pessimism. Also, in contrast to Indulgent societies, Restrained societies do not put much emphasis on leisure time and control the gratification of their desires. People's actions are Restrained by social norms and people feel that indulging themselves is somewhat wrong.

UNCERTAINTY AVOIDANCE in different cultures is almost at the same level. Russians feel very much threatened by ambiguous situations, as well as they have established one of the most complex bureaucracies in the world. Presentations are either not prepared, e.g. when negotiations are being started, and the focus is on the relationship building, or extremely detailed and well prepared. Also detailed planning and briefing are very common. Russians prefer to have context and background information. As long as Russians interact with people considered to be strangers they appear very formal and distant. Spain also strives to avoid uncertainty by all means. In Spain, they are trying to regulate all actions for maximum predictability. In Spain, a lot of time and effort is spent on a feasibility study and calculation of all risk factors before starting a project. The high need for avoiding uncertainty is one of the reasons for the difficulty of introducing changes in the organization.

Russia, scoring 93, is a nation where power holders are very distant in society. This is underlined by the fact that the largest country in the world is extremely centralized. The huge discrepancy between the less and the more powerful people leads to a great importance of status symbols. Behaviour has to reflect and represent the status roles in all areas of business interactions. Spain’s score on this dimension is a high score, which means that Spain has a hierarchical society. This means that people accept a hierarchical order in which everybody has a place and which needs no further justification. Hierarchy in an organisation is seen as reflecting inherent inequalities, centralisation is popular, subordinates expect to be told what to do and the ideal boss is a benevolent autocrat.

Russia is Collectivist. Relationships are crucial in obtaining information, getting introduced or successful negotiations. Spain is Collectivist on 49%. On the other hand, teamwork is considered as something totally natural, employees tend to work in this way with no need for strong motivation from Management.

20%

81%

95%

36%

39%

DISSONANCE ZONE

93%

44%

48%

86%

42%

51%

57%

Russians have the perception that their actions are restrained by social norms and feel that indulding themselves is somwhat wrong

Don't put much emphasis on leisure time and control the graficitation of their desires

The restrained nature of Russian culture

Thriftiness and perseverance in achieving results

Strong propensity to save and invest

They show an ability to adapt traditions easily to changed conditions

People believe that truth depends very much on situation, context and time

Russia is definitely a country with a pragmatic mindset

At the same time formality is used as a sign of respect

As long as Russians interact with people considered to be strangers they appear very formal and distant

Russians prefer to have context and background information

Also detailed planning and briefing is very common

As well as they have established one of the most complex bureaucracies in the world

Russians feel very much threatened by ambiguous situations

Dominant behaviour might be accepted when it comes from the boss, but is not appreciated among peers

Russians talk modestly about themselves and scientists, researchers or doctors are most often expected to live on a very modest standard of living

Russians understate their personal achievements, contributions or capacities

Standing out from the crowd is not admirable

Quality of life is the sign of success

Dominant values in society are caring for others and quality of life

Rather implict communication style

Relationships are crucial in obtaining information, getting introduced or successful negotiations (the need to be personal, authentic and trustful)

Colectivist societie ("We with friends")

The huge discrepancy between the less and the more powerful people leads to a great importance of status symbols

The largest country in the world is extremely centralized: 2/3 of all foreghn investments go into Moscow where also 80% of all financial potential is concentrated

Power holders are very distant in society

Cultural profile

Indulgence

Indulding themselvves is somewhat wrong

Don't put much emphasis on leisure time and control the gratification of their desires

Tendency to cynicism and pessimism

Long Term orientation

Need for clear structures and well defined rules for more pragmatic and relaxed approaches to life,particularly, in the long term time

Spanish people like to live in the moment ("fiesta")

Normative country

Uncertainty Avoidance

Confrotation is avoided

Confidence in the future

Have rules for everything, changes cause stress

Masculinity

Avoid the dominant presence of just one winning party

Consensus

Liking what you do

Wanting to be the best

Individualism

No need for strong motivation from management

Loyalty "in Groups"

Collectivist (51%) and individualist (49%)

Power Distance

Ideal boss is a benevolent autocrat

Needs no further justification

Subordinates expect to be told what to do

Hierarchical society

Russia

Spain