The Beginners Guide to B2C and B2B Business
The contrasts
B2C marketing campaigns are geared towards the general public hence there is an emotional appeal to these campaigns.
B2B campaigns are more professional
The galore of raw materials and subcomponents used in the manufacture of a product results
B2C MODEL
Exemple of B2C MODEL
Amazon
Diversification in B2C Business Models
Virtual Malls
It is a website hosting several merchants, giving them a space on the web to showcase their products.
Brick & Click Retail
Have started reaching out to a wider audience by setting up websites for their shops.
E-Retail or E-Tailing
Is the cheapest and fastest mode
Is the type of model where the business sells directly to the consumers.
B2B MODEL
Exemple of B2B MODEL
Apple & Samsung
Diversifications in B2B Business Models
Intermediary Centric Model
They maintain a database of buyers and sellers and their main goal is to profit from these associations.
Buyer Centric Model
The sellers then approach the company with their quotations and the company chooses to go with a seller that they deem profitable after thorough analysis.
Supplier Centric Model
Most of them price their solutions according to the needs of the client/buyer.
What is?
The final product is usually rich in quality
In most B2B business models both the businesses benefit from each other in some way and have comparable negotiating powers.
B2B is a type of business model where the exchange of goods and services takes place between two or more businesses.
