Ubisoft

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Ubisoft

When

Ubisoft usually have winter sale’s where they have a discount on all of their products using a certain code to get a discount whether it may be 22%, 75% or 80%.

How

Ubisoft has a variety of genres to choose from to purchase the game that you would want such as Action/Adventure, Co-op, Fighting, Horror, Multiplayer, Music, Puzzle, Indies, Casual, Racing, Shooter, Simulation, Strategy, and Free-to-play.

Ubisoft has sold around close 195 million units in which includes all of their games

Where

Consumers will use their products either on a PC, Xbox, Playstation and Nintendo

Consumers purchase products from Best Buy, Gamestop, Amazon and Epic Games.

What

If consumers are willing to pay more to receive more games, able to receive new releases, and gain access to premium editions, DLCs and season passes they can pay a payment of $22.99/ month.

Who

The competitors' audience are aged under 35 and about 3% of viewers are aged 55 or above.

Ubisoft’s competitors are Niantic, Twitch, Gameloft, Activision and Bandai Namco

Their vision is to create a strategy centered around four pillars: colleagues, culture, content, and community

Ubisoft targets those who are actively involved in the gaming industry such as twitch streamers, youtubers, and those who want to play the game to escape reality.

Promotion

Ubisoft have made games where there is a storyline and once that story comes to an end they end up making a brand new game similar to the previous one for example we have Far Cry, they have made about 6 versions of the same game and it was told by resources that the series have sold over 25 million units.

Price

For ‘PC Access’ it’s free for one day and then it costs $19.99/month and for ‘Multi Access’ its free for one day then it costs $22.99/month

In order to have a unlimited access to 100+ games there is a subscription called “Ubisoft+” which also gives you access to DLCs, season passes, etc.

Ubisoft games are distributed through stores such as Amazon, EA Origin, Epic Games Store, Gamestop, Muve, Oculus, Playstore, etc.

Place

Ubisoft produces video games in 26 studios throughout 18 countries, which makes it the largest video game publisher in the world.

Product

Ubisoft owns a variety of products such as Anno, Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, etc.

Ubisoft produces more than 18 titles released under some of the most famous and beloved Ubisoft game franchises.