1-Sheet 1
Promotional efforts for information products and services are designed to inform, persuade, and remind the target audience about the benefits and features of the offerings. The ultimate goal is to influence opinions and drive responses, such as purchasing decisions.
Megnyitás
PROMOTION OF INFORMATION PRODUCT AND SERVICES (CHAPTER 1) FACTORS AFFECTING THE PROMOTIONAL MIX PUSH AND PULL STRATEGIES AVAILABLE FUNDS OBJECTIVE OF THE PROMOTION EFFORT TARGET MARKET CHARACTERISTICS STAGE IN THE PRODUCT LIFE CYCLE NATURE OF PRODUCT PROMOTION OBJECTIVE STAGES PURCHASE
CONVICTION
PREFERENCE
LIKING
KNOWLEDGE
AWARENESS
REMIND THE TARGET AUDIENCE PERSUADE THE TARGET AUDIENCE INFORM THE TARGET AUDIENCE DEFFINE COMMUNICATION BY MARKETERS THAT INFORMS, PERSUADES, & REMIND TO BUYER FOR INFLUENCE AN OPINION OR ELICIT (EXTRACT) A RESPONSE PROMOTION METHODS PUBLIC RELATIONS REFER TO ACTIONS TAKEN WITH THE GOAL OF CREATING OR MAINTAINING A FAVORABLE PUBLIC IMAGE SALES PROMOTION IT IS A SHORT-RUN TOOL USED TO STIMULATE IMMEDIATE INCREASES IN DEMAND PERSONAL SELLING DIRECT COMMUNICATION BETWEEN A SALES PERSON AND ONE OR MORE PROSPECT BUYER IN AATTEMPT TO INFLUENCE THEM TO BUY ADVERTISING IMPERSONAL, ONE-WAY MASS COMMUNICATION ABOUT A PRODUCT OR ORGANIZATION THAT IS PAID FOR BY A MARKETER PROMOTION STRATEGIES DECLINE STAGE MATURITY STAGE GROWTH STAGE INTRODUCTION STAGE
