a Scott Williams 2 éve
203
Még több ilyen
Issues
Improvement
Goal: kaizen their operations
Implementation
Technical skills
Business specific
Nothing for us
Things they are best at
Generic
IT
Service
Systems
Bookkeeping / accounting / metrics / vCFO
Sales & marketing
Web design
Digital
Innovation / Strategy
Monitor direction
Decide direction
Growth / reposition / refocus
Maybe growth then comfort
Therefore presence as elective side dish
Academic wank
No money
Little wii-fm evident
Boring
Strategy elective
Price
Common to every client strategic direction
Good payoff
Easier to market because they are scratching an itch
Our entry-point products
Products they know and are searching for
Reliable outsourced services
Not ones they will do themselves
Not our target client
VCFO
Bookkeepers
Troubled business
Flow
Waste
Exit
Specialized growth with own set of necessary conditions
Growth
Sustainable growth
Comfort
Improving weakest areas / remediation / kaizen
Heavy on monitoring
Evolve as some multiple of demand, complexity for us to implement and value to us
Look for;
* cottage industries. No large single trusted supplier
* heavily in demand
** lots need it
** most outsource
Marketing
CRM
Websites
Design
Standard package
Outsource - referral
Monitoring with semrush
Hosting
SEM
Actual marketing
Subtopic
Adwords
Social
TrendBoard like diagnostic runs quarterly
Revenue / 100
Leads for TrenBoard
Accounting services - referral
Profitable to us
On sell other products
Subscription
Willing to outsource
Can’t do themselves (digital marketing)
Traditional (bookkeeping)
Heavily in demand because many need
Mantra: diagnosis, stabilize, optimize
O100
Waste reduction and low hanging fruit cost reduction
T30
Auto pilot
TrendBoard issues
Concepts
ChangeBoard gets excited
Shows problems
LMS opportunities
Pricing
Inventory
Cash conversion cycle
Doing the the best can with what we have now
Blog
Way of testing demand for advisory topics
Could also do with counting searches
Toolkit
Leader’s Briefing
Way of testing demand for SM
Shorter than SM
Skill Module
Developed according to demand / need
Cover single dodeca topic
One month sprint to comprehensively cover one topic
Might be belt version
Campaigns
T30, O100, Exit1000, G365
Multi month, multi skills program addressing one goal
