Kategóriák: Minden - government - psychological - regulatory - consumer

a Angela Andrews 16 éve

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Factors influencing consumer choice - HSC Bus Studs

Consumer choice is shaped by a variety of factors that can be broadly categorized into governmental, sociocultural, economic, and psychological influences. Governmental and regulatory factors encompass political and legal environments that can directly affect consumer behavior through policies, regulations, and laws.

Factors influencing consumer choice - HSC Bus Studs

Factors influencing consumer choice

government

regulatory
legal
political

economic

disposable income, interest rates
general economic conditions
expansion
recession
contraction
boom

sociocultural

culture and subculture
social class
reference or peer group
family and roles

psychological

personality
attitudes
motives
perception