GLOBAL MANAGER

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GLOBAL MANAGER

three groups

Functional manager

Are often given little chance to participate in the corporate mainstream's global activity

Must scan for specialized information worldwide

Can transform piecemeal into strategic intelligence

Country manager

Play the pivotal role not only in meeting local costumer needs

Satisfying the host governments requirements and defending their company's market position against local and external competitors

Has the difficult task of conveying the importance of such intelligence to people higher up

business manager

Have one overriding responsability

further the company´s global scale efficiency and competitiveness

Recognize opportunities and risks across national and functional boundaries

Has to achieve the most efficient distribution of assets and resources while protecting and leveraging the competence at hand

Transnationals integrate assets, resources, and diverse people in operating unid around the world