Markets

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Szerző: Maria Alejandra Martinez Cespedes

Siege of Toulon 1793

Szerző: Stephen Hardy

competition

Szerző: Lean Mari

ChatGPT Prompts

Szerző: Alex Ruelas

Types of target

Lifestyle-market

What the hell!!! Thereis no informarion in SB

Reasons:

Wrong term

Does not exsist in nature

Mass-market

reduce economies of scale

easy to identify a product’s marketing strategy

enjoy high returns

high level of competition

high advertising and promotional costs

Example: Coca-cola

applies intense advertising and promotion

The objective - to reach the maximum number of consumers as possible

capture the whole consumer base,really price sensitive (Heterogeneous buyers)

appear in the whole market

Niche-market

Analyse

Advantages

targeted market has homogeneous buyers with identical needs

less competition

increased brand loyalty

relatively ease of managing

Disadvantages

is not suitable for small companies and for the companies that intend to grow

Characteristics

example: ‘Sensodyne for sensitive teeth’

strategy - to capture a clearly defined target market

capture a relatively small number of buyers, remains for a long time (Homogeneous buyers)

Objective- to develop a value proposition