Kategóriák: Minden - presupuesto - comunicación - campañas - análisis

a William Santander De la Hoz 3 éve

163

Proyecto Traffic Manager

El proyecto Traffic Manager se centra en la planificación de una campaña de comunicación efectiva, utilizando diversas herramientas y plataformas para lograr sus objetivos. Se destacan WhatsApp Business y Lead Ads como medios clave para la generación de tráfico y leads.

Proyecto Traffic Manager

Si el contenido es el rey, entonces la conversión es la reina. (John Munsell)

You can now Download your mind map and use it to communicate with your stakeholders.

It can then become the basis for detailed planning and scheduling.

Proyecto Traffic Manager

Enter your project name


Begin by typing your project name into the Central Topic.

Riesgos y problemas

Acciones

Add a project issue and grade its impact by clicking an icon below:

  1. Currently blocking progress
  2. A workaround exists, but the solution is not known
  3. The solution is known but is not implemented
  4. Temporary issue that may solve itself

What action are you taking to address this issue? Add one or more actions.

Campañas
Presupuesto alto

Add a project risk and grade its impact by clicking an icon below:

  1. High probability / high severity: control is essential
  2. Low probability / high severity: control is essential
  3. High probability / low severity: control is preferable
  4. Low probability / low severity: we may accept

Control

Optimización

Add a control action for this risk

Type in a short summary of the action.

Options include:

PLAN DE COMUNICACIÓN

Objetivos de Campaña
WhatsApp Business

Include quality reviews?

If you have specific quality criteria to meet or have a quality regime in your organization, you may need to conduct periodic reviews to ensure that the project could pass an audit at any time.

Add a description of the meeting goals in the Notes panel

Mensajes

Include risk and issue reviews?

You should periodically review project risks and issues, to ensure that new risks are not emerging and that issues are not being left unaddressed.

Add a description of the meeting goals in the Notes panel

Lead Ads

Include stage planning meetings?

If your project is large, or if you are using an Agile methodology, you may need regular planning meetings to schedule the project in stages.

Add a description of the meeting goals in the Notes panel

Tráfico

Include a kick-off meeting?

The meeting ensures that the project team and key stakeholders all have the same goals, know what the main elements of the plan are, what the processes and rules are, and what part they will play.

Add a description of the meeting goals in the Notes panel

CAMPAÑAS
-RRSS -SEM

Add a communication/collaboration tool.

Examples include:

Calendario

Programación de pautas

Type in one or more project activities.

Examples include:

GESTIÓN DE REQUERIMIENTOS

DTO
Directriz a los proyectos a ejecutar

Specify an exclusion from your project.

Examples are:

Daily Day

Add a specific requirement
Prioritize them with an icon:

  1. Must have - an essential requirement
  2. Should have - preferred, but a temporary workaround would be acceptable
  3. Could have - include if easy and all the Musts and Shoulds are complete
  4. Want to have - can be left for the future
Marketeros
Herramienta Zoho, Inbound y LP
Equipo de MKT
Campañas RRSS, imágenes, solicitudes y Feedback

Add a requirements management technique

Techniques might include:

ANÁLISISI

Testeos de Landing pages
Equipo de MTK

Add a user or user representative, such as:

Campañas internas

Add a customer representative.

These might include people who:

Control diario de Volumen de LEADS
Opportunity

Add an account manager

Informes
Localizador de ofertas y clientes potenciales

Add a project sponsor

Presupuesto

Ajuste estrátegico

Add a strategic reason for this project.

Objetivos de campaña
Generación de Leads

Type in a key benefit from this project.

Examples include:

Estimación de CPL
Gerencia de Mercadeo

Type in an estimated cost

For example:

Status del trabajo

Recursos gráfico
Aprobación por parte del importador

Add a key resource that your project will need.

For example:

Landing pages
Bocetos de LP en versión desktop y Mobile

Type in the name of a milestone for your project.

For example:

Campañas RRSS Y SEM
Asignación de presupuesto

Type in a project deliverable

For example: