a Jennifer Rupnow 13 éve
371
SWOT
The analysis of Nest Thermostat highlights several factors impacting the business landscape. Political uncertainty and upcoming elections pose potential threats, alongside regulations on labor, wages, and privacy.
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Nest Thermostat SWOTT ANALYSIS
Photo credit, Nest Inc. Opportunities Consumers are purchasing fewer items overall and are focusing on high quality products when they shop Baby boomers are retiring and purchasing second homes in hot climates New technology is raising living standards in the US and is further driving economic growth Unemployment is decreasing Consumer confidence is rising Tech-savvy consumer base is growing Awareness of energy conservation and energy management is growing Cost of energy is increasing Green consumer base is growing Economic outlook for green building is improving Pending regulatory environment and utility programs favoring WiFi enabled thermostats and demand management Strengths Able to expand product line; diversify into other emerging technologies, such as microinverters, refrigeration controls, etc Close to finalizing compatibility with HVAC systems in Europe and Asia Innovative marketing approaches using consumer research Strong partnerships with academics, NGOS and environmental groups Unique alliances with industry groups including utilities, tech, renewable energy, construction Strong partnership with Lowe's retailer Positve company culture and employee relationships Solid venture capital funding for continued innovation and growth Developing new proprietary technology Furthering North American market penetration Volume can be easily scaled to meet increased commercial demand Supply is meeting increasing demand Production is strong with minimal errors Innovative technology and mobile, easy to use interface Brand becoming more recognizable Product is unique and leading the market Trends Demand for streamlined attractive design and new interactive technologies Consumers want mobile and immediate access to information Acknowledged importance of saving energy and monitoring savings Threats Regulations regarding labor, wages, taxation and privacy Political uncertainty and 2012 election year implications Lack of confidence in real estate sector Instability of US and World Economies Rising commodity prices Unknown if foreign exchange rates and tariffs will affect imports or exports in future Weaknesses Honeywell lawsuit could compromise technology and capital Competitors are developing similar applications and technologies Marketing should be diversified beyond current demographics and expand to secondary targets Current technology is limited to N. American marketplace Need to establish relationship with Home Depot High overall unit cost in relation to other programmable thermostats available at Lowe's Product line needs diversification, quickly
