Kategóriák: Minden - pymes - crecimiento - localización - estrategia

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TEMA2. El desarrollo y la estrategia empresarial

Las empresas enfrentan múltiples retos y oportunidades en su proceso de crecimiento y desarrollo estratégico. Elegir una estrategia adecuada es crucial y puede incluir segmentación, diferenciación de producto o liderazgo en costes.

TEMA2. El desarrollo y la estrategia empresarial

TEMA2. El desarrollo y la estrategia empresarial

To name your story, you have to think about the overall message and what you want your audience to understand from the story. Also, make it relevant and easy to remember.

La estrategia empresarial

Elección de la estrategia
Estrategia de segmentación
Estrategia de diferenciación de producto
Estrategia de liderazgo en costes
Análisis estratégico
DAFO
Visión
Misión
Proceso de creación de la estrategia

Las PYMES y las grandes empresas

The ending of a story is essential. We all know that if the ending is weak, what happened before loses its importance. So make it unpredictable, but fair. A resolved ending answers all the questions and ties up any loose threads from the plot.

Las grandes empresas

This is the closure section of the story.
See examples of possible outcomes below:

Costes mas bajos

Try answering these questions in order for you to come up with a closure:
- Have all problems been solved?
- Is it clear what happens with all your characters in the story?
- Has the challenged transformed your main character?
- How do the characters feel in the end?

Hace frente mejor a los inconvenientes que puedan tener
Acceso a mejores fuentes de financiación

Try answering these questions to come up with a closure:
- Have all the problems been solved?
- Is there a clear picture of what happens with each character in the story?
- Has the challenge transformed your main character?
- How do the characters feel in the end?

Las pequeñas y medianas empresas

This is the moment when the main character surpasses the last obstacle and finally faces their greatest challenge.
The climax usually follows one of these patterns:


Type in your answer.

Capacidad para detectar y rentabilizar nichos e mercados
Capacidad creativa
Flexibilidad
Proximidad al cliente

El crecimiento de la empresa

The middle of the story is where you add layers of complications that will lead to the end. Reveal more about the character's journey. Did their personality go through changes? How did they overcome the challenges? And as you build up the story’s central conflict, make it more personal to that character. Also, from the middle act, you have to lead into the final act.

Localización y dimensión de la empresa

In the beginning of the story (or the exposition), you will need to introduce the setting and characters. You might also want to introduce the main conflict. This part of the story is important because it gives the reader necessary background information and maybe even a first insight into a character’s personality.

Dimensión de la empresa

The setting (time & place) of a story can change throughout the plot.

Concentración y externalización

Sensory details include sight, sound, touch, smell, and taste. These details are important because they create depth in your setting.
See a few examples below:

concentración empresarial

outsourcing

Dimensión y ocupación

Your story can take place wherever your imagination will take you to.
For example: in an elevator, in an enchanted forest, etc. Don't forget to give details of the environment each time the setting changes, otherwise, the story can be confusing. Also, mention the seasons as each of them has unique weather and events.

costes fijos

Costes variables

Localización de la empresa

Characters are essential to a good story. Usually, the protagonist(s) is/are the most affected by the plot. Introduce a character by focusing on their actions, interests, and occupation, as the physical appearance doesn't make a difference in most cases.