The 4 p's and 2 c's!

Még több ilyen

analisis SWOT

Szerző: asri fatimah

oil

Szerző: Paola Gutierrez

THE MARKETING MIX

Szerző: Maria bascar

Quicklook

Szerző: Maribel Morales Romero

The 4 p's and 2 c's!

Customers

Having very good communication and service is important because by having good service you are attracting customers and persuading them in a way to back your product and establishing trust.

Giving them their need and want, aiming for a specific message to specific customers. The more customers they get the more opportunities they have by selling.

They are also trying to satisfy their customers!

Place

Antique stores

Hardware Stores

Furniture Stores

Market Places

Outlets

Online Stores

Retail Places

Place means where the customer will buy the product and where its being sold here are some examples:

Product

The safety of the product so for instance I love using skincare products however some of them may be sensitive to my skin so I always look to see if it's suitable and safe for my skin.

The different types of accessories that come with the product

the variety of the product

The features that the product offers

They style of the product

The specific brands name ( what attracts them) For some people it can be clothing or shoes or make up products.

Services

Quantity

Quality

So what is a customer looking when buying a product? Well it depends what product they want to buy, but in general here is what they are looking for!

Competition

Clothing stores: Garage or Ardene

Toothpaste: Colgate or Sensodyne

Pizza: Pizza Hut or Pizza Pizza

Face cream: Loreal or Nivea

Pepsi or Coke

Competition is how two stores are selling the same product but different brands and they are anyzlazing which one will sell more and have more customers. Here are some examples:

Promotion

Pet products

Car Sales

Sport Indutries

Cosmetic industries

Food Industries

Here they make all sorts of different Advertisements,Channels and Sponsorship to promote their products to their customers. Here are some examples:

Price

What does price mean? What customers look at when it comes to price, a discount meaning a sale that is original price reduced by the certain percentage, so let's say you get 50% off, when you are buying clothes or getting 30% of on products. Another thing customers look at are refunds meaning credit terms an example is when you return a certain product you can get a refund on your purchase or you can get a store credit.