Question: How is the Employee Engagement process impacted by Middleware option of selling Access or Access Plus without EBG ben admin platform?
Discussion with Denise, Christy & Michelle
Implementation
When would Employee
Engagement start?
After Marketing / Brand have
prepared personalized materials
After any required back office
setup for EBG
After vendors recieve required
information (census, plan info, etc.)
What will Employee Facing Vendor Services
need in order to provide support / service?
Access Plus
Bridgehealth Medical, needs plan info, medical enrollees, claims data
Change Healthcare, needs claims data
Simplee needs medical enrolless
Access
Care Advocates needs plan info and medical enrollees
RxSS?
Mediguide?
Simplee needs medical enrollees
Campaign Management
Other considerations?
Need to manage expectations as
each Middleware client will be treated
as a project for Marketing & Brand
teams
Require definition of what is in scope
and what is not; somethings we may
not be able to achieve scale with
Ongoing Management
Reporting impact?
Content management of Vanity sites, how to keep fresh
Service Campaigns
New Hires for client
Who will distribute
campaign materials?
Not Mutual of Omaha
Employer -- Can provide content and materials,
just not certain what happens after that point
Broker -- Not ideal as it representes
least amount of control for either option
Preferred: Mutual of Omaha
Question about hard dollar expense for
printed or inventoried items, who pays?
Not limited to Middleware, rather an approach
where we can confirm communication sent,
received, click-through, etc.
How will we communicate
to employees about the
mpower360 services?
Printed materials
OUT OF SCOPE: QR CODES
Personalization of materials
How do we get lists for overprint info,
which normally would be sourced from
ben admin?
Employee info -- First name
Client Url
With more time, recommend rebranding destination to something that adequately represents what it is. This would equate to redesign of all material. Work effort only makes sense if Middleware is sold frequently.
Currently reference is made to"benefits toolbox",
which may not be the most accurate for
Middleware clients considering they have their
own ben admin system
Table tents
Posters
Flyers
Postcards
Digital Materials
GAP: Not much content today for
features of Care Advocates,
RxSS, Change Healthcare &
Bridgehealth Medical
Videos
Would need to rework because
of reference to ben admin
Email Templates
Banner Ads
Two Options to provide information via web:
1) Mutual of Omaha sourced solution, so we
would create microsite similiar to yourbenefitstoolbox.com
that is personalized for each group.
OR
2) Client houses content on their Intranet site. We'd give
then information, graphics, links to position with current
employee experience for benefits. This would require working closely with Marketing / HR / Web Designer at employer.
Out of Scope: Any type of integration into current benenefit
adminstration system.
How can we secure content?
Prefer it not be in public domain,
some level of security is desired
Option can not add steps for EGB
At employee level: full user level security
with personalize experience, what EGB provides
Personalize Url for each group
Provide Url to client to link to
destination, provide icon graphic
OUT OF SCOPE: Client Ben Admin
Print material, need 'tiny" or "friendly" Url
Emails
Client Intranet
Means each Middleware request
is treated like project to Marketing
& Brand teams
Cobranding support possible
with company name; logo need to
discuss
Better for tracking with google analytics
None, so no security, anyone could get to it
-- ybt.com is this way now
Service Provider Experience
No impact to Tenurgy, ClaimReturn,
Truven, PRAM as Employer Services
Change Healthcare
Content would be advertising
of service until claims data
recieved and proceesed
link to CHC login page
What happens when CHC is ready?
Bridgehealth Medical
email
phone number
<>
RxSS
Ongoing communication
Care Advocates
- promote phone number
Mediguide
- promte Care Advocates phone number
How do we handle Simplee?
Ongoing communication, would lose
30 visits through ben admin
which equates to lost impressions to
visitors for other services
First time (What about SSO?)
Yourbenefitstoolbox.com
Repurpose content and
biuld out as this will be
one place for information
about services providers
Question about reference
to benefits toolbox, as this
will not be entirely true for
Middleware clients. It is not
the employees "only"
benefits toolbox.
Content Biuld Out
How to activate
Call
Sign in
Sign up
When they would use a particular service
Communicate what is available
Why employee would want to use sevice
