Эффективная работа информационной службы сообщества в социальной сети (ВКонтакте). ДОО "КВАNТ"
Type in the name of your organization and press Enter.
Общение с подписчиками. Интерактив, взаимодействие
The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?
Оперативная, слаженная работа
How will the operations of your organization need to change, to support this plan?
Investors will need to know that you will also have the capabilities to deliver it, sustain it and scale it up.
ПОСТОЯННОЕ РАЗВИТИЕ И
ЖЕЛАНИЕ ДВИГАТЬСЯ ВПЕРЕД
КАЖДЫЙ ВАЖЕН!
ПОСТОЯННОЕ ВДОХНОВЕНИЕ,
ДЕЛИТЬСЯ ИМ С КОМАНДОЙ
УМЕНИЕ СЛЫШАТЬ И СЛУШАТЬ
ДРУГ ДРУГА
СОБРАНИЯ, ЧТОБЫ АКТУАЛЬНЫЕ
ВОПРОСЫ РЕШАЛИСЬ
ВЗАИМОДЕЙСТВИЕ
Следование календарному медиа-планированию
If you win the investment or support that you need, where will you start?
Праздники, выходные
Учитывать эти дни! В праздники делать поздравительные посты. Но в такие дни не будет много отдачи от подписчиков, так как меньше человек будет в интернете
- How will you manage risk in your plan? What could go wrong?
- How are you planning to reduce the chances of a problem occurring?
- How are you planning to reduce the impact if it does?
Add a risk.
Рубрики
По очередности выпускаются, не все вместе, чтобы следовать распределенности и расчлененности
- What are the next steps in your plan?
- If you win support, where will you begin?
- If you don't, what is your backup plan?
Add the next step.
Мероприятия
Описываются с актуальностью в 3 дня
What are the key points in the implementation of your plan? How will you know that you are making real progress?
Think about:
- Signing key agreements and contracts
- Appointing new staff
- Completing development and design work
- Events and campaigns
- First production
- First sales
- First press coverage and reviews
Add a milestone.
Распределение
обязанностей
Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.
Распределение по тому, что больше нравится
Направления
Add an organization that can compete with you, either now or in the future. Think about all alternatives that the customer may have, including doing nothing or addressing their problem in a completely different way.
Коммуниканты - берут интервью
Фотограф
Художники - рисование плакатов, листовок, афиш
Визуалисты - генераторы идей
Аудиалисты - радио
Describe the competing product or service
- Do they compete with you now or will they compete with you in the future?
- What do they provide that competes with you?
- Does it directly compete, or offer an alternative way to solve the problem?
Руководитель медиа-направления
Функции:
Who are your customers? Add a target customer segment. Groupings might include:
- ... by industry or trade
- ... by speciality or job role
- ... by region or locality
- ... by knowledge, concern, interest or need
- ... by demographic (e.g. age, gender, education, income)
Предложение идей и принятие других
Организация работы, плановых собраний
Руководство полномочиями, раздача задач
Координация, направление, помощь
Статейщики
Распределение, чтобы каждый писал свой пост в группу
What market position are you aiming at?
Think about:
- What segment you target
- How you compete
- Your 'brand values' - what you are known for
- Your visibility in the market
- How your competitors regard you
- How your positioning needs to change
Дизайнер
Визуал, оформление, работа с приложениями
Add some key points about the industry you are working in.
- What industry sector are you competing in?
- What are the characteristics of this sector?
- What kind of changes or trends are happening?
- What are the driving forces for change?
- Which parts are growing or shrinking?
Постоянные и новые рубрики для общения с аудиторией
Describe the vision and the opportunity that the plan is based on.
The investor's question you answer here is Where are you headed, and why?
Топ 5
Фильмы, плейлист, полезные каналы на ютубе, приложения, которые помогут в учебе и т.д.
Where do you want to be in 5 years?
Where would you like to be in terms of:
- Company size, turnover and profitability?
- Financial strength and independence?
- Structure and ownership?
- Market leadership and reputation?
- Competitiveness?
- Core skills and capabilities?
- Positioning for an exit strategy?
Чек-лист от КВАNТа
Идеи, чем заняться на каникулах; идеи по декору комнаты, гардероба; привитие полезных привычек и т.д.
Where do you want to be in 12 months? Where would you like to be in terms of:
- Turnover and profit or loss?
- Customer base and sales pipeline?
- Customer satisfaction levels?
- Market ownership?
- Staff, skills and technologies?
- Equipment and delivery capabilities?
- Consolidation and risk exposure?
"ЭТО МЫ!"
Знакомство с каждым членом детского объединения (интервью)
Add a key point about your Unique Selling Point. Your USP is what will lead marketing, and help customers to choose you over alternatives. In comparison to the alternatives, why will your product or service...
- ... be different?
- ... be desirable?
- ... be better value for customers?
- ... be better performing?
- ... be more accessible or convenient?
- ... offer a better experience?
- ... solve the customer's problems better?
- ... have easily understood benefits?
- ... fit in with the customer's typical behaviour, without needing them to change it?
"КВАNТовская головоломка"
Ребусы, зашифрованные слова, игры
Add a key point about your strategy.
How does this opportunity...
- ... address your current weaknesses and challenges?
- ... exploit your capabilities and strengths, and build new ones?
- ... reduce future threats and competition?
- ... fit it with credible forecasts and trends?
- ... strengthen relationships and reputations?
- ... create value for your customers and investors?
#ЦитатаДня "Начинай день с КВАNТом"
Мотивация, поднятие настроение.
Add a key point about the opportunity that you are pursuing.
- What do you plan to do? What product or service will you offer?
- Why does it need doing?
- Why is there a gap in the market?
- Has it been tried before? What happened?
- Why are you best placed to pursue it?
PR-кампания
Provide your investors with a clear picture of your business: how it is structured, who owns it, who runs it, and how it is doing so far?
Больше придумывать что-то интересное, отображать свою деятельность, чтобы и людям было интересно
Повышение активности: репосты, комментарии
Instagram
Взаимодействие с основной школьной группой
Участие в конкурсах других детских объединений
Контент
Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.
Следовать правилам СМИ - без агрессии, без нецензурных выражений, толерантность к публике
