By leveraging web conferencing, businesses can significantly enhance their customer relationships through several effective strategies. Firstly, sharing designs in real-time with clients allows for immediate collaboration on complex engineering, technical, or artistic projects, facilitating rapid consensus and adjustments.
3 ways to use Web conferencing to improve your customer relationships
Appendix: Popular web conferencing applications (I'll contribute this bit - out of scope for author)
Skype (using screen sharing functionality)
Citrix's Go To Meeting
Cisco's WebEx
Microsoft's Live Meeting (renamed Lync)
Conclusion
Great to help you get closer to your customers.
All you need is a web cam and microphone (often embedded in new laptops these days)
Easy to set up
Way 3: For improving customer service or sales success
Get your customer's buy-in (or any urgent feedback) on your solution by seeing key parts of your solution before your presentation if you're in a competitive situation.
Informal, can be used to get outside any formal meeting restrictions in a tightly run bid process.
Can be a quick "have you got a moment" phone call
Teach them how to load up their account details on your web site
Show prospects some of your previous work, without risk of them saving a copy or having time to copy your IP
Way 2: Reach a broad audience
Record and share file with clients if they couldn't make it
Product updates / annoucements
Way 1: Share a design with your client to quickly work through the details
Complex engineering or technical designs
Graphic artists
Architectural drawings
What is web conferencing?
Can be recorded for later as well
One to many (eg webinars)
Video/audio/presentation plays on your computer screen and through your speakers.
One on one (eg spontaneous, can even be started via an Outlook plug-in)
Contention: a great way to improve relationships with your customers
